Logo Design 101 | How To Create A Unique And Unforgettable Logo: Tips For Creating Iconic Logos
Logo Design 101 | If you’re launching your own business, one of the first marketing and branding concepts you’ll have to think about is the design of your logo. Your company’s logo and brand are often the first impression a potential client will have of your business, and cutting corners can result in loss of engagement with your target audience. Since your logo is an essential element of your brand and often the first thing clients see, designing one that appeals to them has to be a top priority.
A professionally designed business logo says to the world that you’ve arrived and are ready for some serious business. But it can cost big bucks to create a logo that really works, so you’ll want to make sure that you’re spending your branding budget wisely. Designing a new logo can also be a confusing process for inexperienced business owners. There are many options to consider – colors, fonts, images, size, shape, etc. In this post, we explain the most crucial things to keep in mind in order to make your business logo design successful.
Even Picasso Started Somewhere | Logo Design 101
Try filling a notebook page or two with some rough sketches before deciding which ideas to pursue further. You don’t have to be an artist to realize the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can when using a computer mouse. Sketch out a few ideas, fire up your computer, and don’t be afraid of testing out your design by showing it to your friends or your family – outside input, particularly when its free, is very useful.
Simplicity Is Your Friend | Logo Design 101
When creating your logo, you’ll want to keep in mind that simplicity is the basis of all effective logos. Simple logos allow for more flexible use, maintaining a quality appearance at any size. If you’re looking to grab the attention of potential clients and remind existing ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. A strong logo will have few elements, each of which can be identified easily and integral to what you’re trying to convey. If you have elements that don’t contribute to the message, get rid of them. Some of the most successful logos have been the simplest.
Make Sure The Dress Fits The Occasion | Logo Design 101
Your logo gives potential clients the first impression of what they can expect of you and your business, so make sure it portrays the nature of your business, products, and services. What’s your target audience? Ask yourself what you want your business logo to communicate about your business. Should it emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes and many others can be the central message of a powerful logo.
Make It Fresh | Logo Design 101
The last thing you want from your logo is to have it mistaken for that of a competitor. So when considering logo design, it’s critical to keep it original. Don’t settle for a “me too” logo. Do a quick search of logos in your market and look for patterns and avoid imitating or parodying them. The point here is to create something that you believe is different from anything already out there. Coming up with a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s better to think creatively. Don’t follow the pack. Stand out.
Color Can Make Or Break Your Logo | Logo Design 101
The way colors are perceived by someone is heavily influenced by culture, so keep your target audience in mind when choosing your colors. The color palette is not a superficial decision, because color conveys meanings and communicates ideas, so don’t fall into the trap of conveying the wrong message because of a simple brush stroke. And, whatever palette you do pick, just make sure the colors actually match and don’t clash against one another.
Versatility Is Key | Logo Design 101
Your logo must look good on a variety of marketing and communication materials, including letterhead, business cards, brochures, signage, stickers, magnets, side of a truck, or even your website, so make sure it is versatile. And be sure to design a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color. This is why it’s a great idea to work in black first. By leaving color to the end of the process, you focus on the idea. No amount of gradient or color will rescue a poorly designed mark.