Logo Design Advice | Must-Read Advice For Designing A Logo You’ll Love
Logo Design Advice | Creating a logo for your small business can be a minefield, especially if you’ve never done it before. Questions like: ‘Where do I start?’, ‘What should I pay?’, and ‘Where can I find a decent logo designer?’ are all too common. Logo designers are in high demand, and it’s for good reason — a logo is a company’s first impression, one that can influence how a potential client sees your brand, affect their purchase decisions, and overall attitude toward a product, or a service. Present yourself clearly and dynamically, and you’ll look like a pro, even if your office is in your basement. Much easier said than done, you say? Maybe. Luckily, there are time-tested tips you can follow in your quest for an amazing logo.
Your logo is the icon of your brand. Once you roll out a logo, and your clients begin to associate it with your business, it should stay a constant within your business for years and years to come. Remember, consistency creates trust, and trust generates more business. We’ve put together some tips on business logo design advice to help you get started – and get ahead of your competition.
Avoid too much detail | Logo Design Advice
Keep it simple! These are definitely the best words of advice, and it ties into almost all of our upcoming tips. A cluttered logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your target audience. Some of the most successful logos have been the simplest. We’re talking about simple, bold lines without a lot of elements to distract the eye, or diminish the impact of the message.
Keep your products and services in mind | Logo Design Advice
A memorable logo is awesome, but it should also get your clients to start thinking about the products or services you offer. You should make sure that the logo relates to your business in some shape, or form. For example, a child-like font, and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Versatility pays dividends | Logo Design Advice
An effective logo works across a lot of materials and applications. For this reason, logos should be created in vector format, to make sure that they scale to any size without affecting the quality. You want to portray a consistent image across all of your marketing materials, including signs, letterhead, business cards, products lines, and websites. However, a complicated or badly designed logo will work fine on a website or billboard, but when you shrink it down to fit on a pen or coffee cup, the illustration or lettering will become illegible, and you’ve got a problem.
Work in black first… | Logo Design Advice
One way to create a versatile logo is to begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature. By leaving color to the end of the process, you can focus on the idea. No amount of gradient or color will rescue a poorly designed mark. If it doesn’t look good in black and white, it won’t look good it any color. Also, keep in mind that printing costs for four-color logos are often greater than that for one- or two-color jobs.
And then consider color choices carefully | Logo Design Advice
Colors can play a very important role in logo design, as they can illicit different feelings and emotions from viewers. Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market. While not critical in the initial design phases, your choice of corporate color will have a ripple effect throughout all you branded material. This is a decision that should not be taken lightly.
Leave trends to the fashion industry | Logo Design Advice
Every couple of years or so, some new fads come along in logo design. You might even find us suggesting jumping onto a few bandwagons to keep up with the times. However, you need to know and understand the common styles of your industry, but you also have to make sure that you don’t infringe on anyone else’s trademarked logo. While it can be helpful to look at logos that your competitors are using, this should never be used as a guide to creating your logo. The idea here is to be different than your competitors, not follow them.