Logo Design Color Significance | How to Select a Color Scheme for your Logo
Logo Design Color Significance | Color offers an immediate method for passing on the meaning and message of your logo. It’s probably the most influential non-verbal form of communication. The fact that people react to colors, and do so without former thought or good reason is something that people in design should think about. In particular, if you are designing a logo for your business, you’d do well to observe human color psychology and design your logo for that reason. Why do certain companies prefer certain colors to stand for their brand? The key is evoking the right message and the right emotions in your preferred customers.
The colors in your logo can serve as influential psychological triggers to make customers believe your services are the best choice for their business the second they rest eyes on them.
Red | Logo Design Color Significance
Red is an intense color. It can call upon conflicting emotions from rivalry to love and passion. It is often used in logo design to grip the viewer’s awareness and has been known to raise one’s blood pressure or make people hungry. This color is an everlasting call to action. In logo design, you’d do very well to use this color if you are offering something thrilling and something new to your consumers.
Blue | Logo Design Color Significance
The color blue gives the person looking at it great comfort. If you use blue in your logo design, your logo will communicate authority and assurance. Blue helps to slow human metabolism, is cooling in nature, and helps with sense of balance and self-expression. Blue is also an appetite suppressant. Most people can say they like at least one shade of blue. It is almost certainly the most popular color in logo design.
Green | Logo Design Color Significance
Green is a color commonly linked with finance, safety, and nature. Many outdoor activity companies use green in their logo to really push the raw, pleasant-sounding nature that comes with experiencing their products. It is a restful color with some of the same soothing attributes of blue. Green, as opposed to red, means safety; it is the color of free passage in road traffic.
Black | Logo Design Color Significance
Black is associated with power, sophistication and formality. It is also symbolic of mysterious, exclusive and conventional things. Use black carefully in your logo design. Use it for accents, not as the main color scheme. Any logo destined to give the customer a sense of power holds a little bit of black in it. Black is the ultimate supremacy and ultimate conclusiveness. The more influence that the services deal in, the more black that is used in the logo.
Purple | Logo Design Color Significance
Purple is linked with royalty. It symbolizes power, nobility, luxury, and aspiration. It conveys wealth and extravagance. Because purple is the combination of red and blue, it has both warm and cool properties. The color purple can be found in many learning related and luxury product logos. Purple is not the color that will appeal to everyone but it still attracts a certain customers that are looking to differentiate themselves as unique.
Next time you’re designing a logo keep in mind to consider the meaning of the colors you choose and do so wisely. If you plan to do your own logo design, make sure that you do all the essential research.