Logo Design Colors | Choose Your Brand Colors Like A Pro
Logo Design Colors | A start-up could offer the most innovative software, the most disruptive service, the greatest thing ever available for purchase in the history of commerce — but if the logo design colors are off-putting, its customers might decide to shop elsewhere. The human mind is highly responsive to visual stimuli, and color is one of the major defining factors in that response. On both a conscious and subconscious level, colors convey meaning – not only in the natural world, but within the artifice of our culture too.
The use of color can bring multiple layers of meaning, from primitive responses based on millions of years of evolution to the complex associations we make every day based on learned assumptions. Business can use these responses to underline and accent the branding message. If a business owner were to design his company logo in purple, he would be persuading his customers of his royal, regal, noble status. Good example being the Hallmark logo, while blue usually impresses people with calm, authority, confidence and dignity, much like the Weather Channel or Sears logos.
Know Your Audience | Logo Design Colors
Before choosing the color for a brand, it’s critical to understand the demographics and psychographics of the intended audience. A 20-year-old, video game-playing male will generally react differently to logo design colors than a 55-year-old mother. Perceived appropriateness may explain why the most popular car colors are white, black, silver and gray … but is there something else at work that explains why there aren’t very many purple power tools? Business owners can see immediately the effect of the color of a logo design in enticing customers to buy their product. If you pay close attention to other successful company logos, you would notice something you could use in your own business. It is not, however, wise to copy the color scheme of the leading brands for it will create an impression that you’re just a second-rate version.
What different colors mean | Logo Design Colors
Red implies energy, passion, danger or aggression; heath and warmth. Choosing red for your logo can make it feel a lot more dynamic.
Yellow requires cautious use, because it has some negative connotations, including its use in warning signs and its signifying of cowardice. However it is sunny, warm and friendly and is another color that is believed to stimulate appetite. Blue is a color usually associated with trust, friendliness, loyalty, royalty, wisdom and peace. It can also be associated with the less noble feelings such as depression. But remember, colors have a multitude of different meanings for different people – it’s all about context and the brand as a whole.
Gray implies modesty, intelligence, maturity, practicality, but also old age and rust. Green is commonly used when a company wants to emphasize their natural and ethical credentials, especially with such products as organic and vegetarian foods. Other meanings associated with it include growth and freshness, and it’s also popular with financial products. Brown has masculine connotations and is often used for products associated with rural life and the outdoors. Orange brings youthful vitality to mind. Some people associate it with cheap and boring things, but logo designers can use orange if the brand is targeted towards young people.
Avoid negative symbolism | Logo Design Colors
There are cultural differences in the way colors are interpreted. For example, red is considered lucky in China, while white is the color of death and mourning in India. Another important fact a web-designer or any other professional using color combination must be aware of is that not all people can identify all colors. People who cannot see all colors are generally called ‘color blind’.
Colors play an important role in giving your logo life. If you want to create a winning logo design, play with colors, experiment with various shades and see which of them best represent the essence of your client’s company. Be sure not to forget the target audience and how they will relate to the colors in the logo design. Just remember, color psychology consists of culturally created ties that can change over time and location. It is by no means an exact science and is still largely based on anecdotal evidence.