Logo Design Guide | A Guide to Creating Professional Quality Logo Designs
Logo Design Guide | A professional-looking business logo helps make your business more noticeable and trustworthy. You want your business logo to have a ‘wow’ effect to it that guarantees people will memorize it. Because when they memorize your logo, they’re remembering your business. Your logo should build a brand that is strong enough to give your customer a visual imagery of your business. People should be able to recognize your business on sight of your logo. With advertising of your brand across the dissimilar mediums, people tend to have a confidence in your brand. Whether it is a billboard, a business card or a flyer, your logo design will be the imprint for reliance and trustworthiness. A high-quality logo can build dependability between your business and your clients, establish brand distinctiveness, and provide the professional look of a trustworthy business.
Appropriate Design | Logo Design Guide
Choose what you want to communicate about your business. Does it have a distinctive personality? Is it serious or cheerful? What makes it matchless in relation to your competition? What’s the nature of your current target audience? Figure out your viewers and the message you’re trying to send out. Curved edges versus sharp corners can mean the change between aggressive and submissive messages. These fundamentals should play an important role in the overall design or redesign. If your business offers professional services, design a logo that conveys the level of professionalism expected by potential clients.
Readability | Logo Design Guide
The point of having a logo is to make your business or product name stick in the consumer’s mind. That can only happen if the consumer can in fact read it, easily and without any peering. Stay away from fonts that are difficult to read like script fonts, fonts that are too thin, or fonts that are so immense and massive you can’t tell where one letter stops and another begins. Thin, delicate, extravagant or swirly lettering is usually too elusive to reproduce at smaller sizes and will likely be lost to the viewer. So keep it simple and keep it readable.
Colors | Logo Design Guide
There is plenty of emotion inherent in color, and its psychological power can be very influential. Have fun choosing colors for your design and test with many different possibilities and arrangements. Color selections need to be appropriate for the subject matter. Make sure your logo is employing the colors that represent your business’ brand exactly and in a way that doesn’t negatively impact your brand’s perception. Consider the age, gender and cultural directions of the target audience, and couple it with your inventive mind and you’ve got a killer color palette for your logo already.
Fonts | Logo Design Guide
Incorporating some small written components is not a bad idea, as long as they don’t overpower the rest of the logo. Selecting the right font is also substantial as font can change the impression that your logo gives. Since your logo has to look great at each scale, even at one-inch size, you have to make sure that you are using appropriate font size. Custom type helps ensure that your unique logo will stay that way. Try not to choose fonts that are too trendy or expressive. They’re fun but they can seriously compromise the legibility of your logo and are in fact more for use in captions, posters and other media.
Your Brand | Logo Design Guide
When determining on a logo design, think about your brand always. No logo, however well designed, can look good when circled by conflicting graphical components or inconsistent fonts. This is why a logo is the central unit of a greater brand identity that includes company fonts, colors and document-design procedures. Your brand resides in your consumer’s mind as an outcome of all the impressions made by encounters with your name, your logo, your marketing communications, and everything else that people see and hear about your business. If the logo is well designed, it will create the right image among the target consumers which a business always wishes to have.
Memorability | Logo Design Guide
A memorable logo is the one that springs to mind at the very mention of the business name or, sometimes, even the product. These days the average consumer is flooded with marketable messages. Everything from TV ads and billboards to web banners and pop-up ads on appears to be screaming at us with a sales message. So what does make something truly unforgettable? Why do you remember some logos and not others? A good starting point would be to try to come up with something that sticks in the minds of your target audience.