Logo Design Ideas | Expert Tips for Designing an Awesome Logo
Logo Design Ideas | To understand what a logo stands for, we first must understand what the main purpose of logos is. The logo design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. While designing a logo allows you to be creative, you may soon find yourself stuck trying to choose between colors or shapes. A logo is not just some colors, fonts and fancy lines put together. It is a brand’s identity, and to confirm that, more often than not, a logo is more identifiable than the brand’s name! For an entity so vital, the design process requires thinking, artistic inputs and systematic planning.
As the core of your branding, your company logo should communicate your values and personality and make a memorable impact.
1. Simplicity | Logo Design Ideas
Simplicity makes a logo design easy to recognize. It also makes a logo versatile and memorable. Good logos feature something unexpected or original, without being overdrawn. Better to have a simple logo for your main design, and a more complex version when a more it is appropriate, and/or the reproduction medium allows. For example, Nike and Coca-Cola are extremely simple. That’s why they are effective. Once you’re set on a design you like, try simplifying it even more. Is text really necessary? If so, do you need to use more than one font? Can you go with basic color combinations? Can your business name be abbreviated?
2. Typography | Logo Design Ideas
Making the right typographic choices for your business’ brand identity is absolutely critical to successfully capturing the image you want to project. The skilled application of typographic element is definitely equal parts of science and art. Also the choice of typeface is very important because the basic letterform creates an overall character of the logo. Mostly new brands go for typographic logos to make the names clear and prominent in front of their consumers. Through typographic logos the new businesses want to let us know about their entry into the world of business and marketing.
3. Originality | Logo Design Ideas
It’s important that you are marketing your business with an original brand identity so that you can stand out from your competitors as being unique. A logo rises to prominence as a brand’s identity, simply by being unique and original.
4. Consistency | Logo Design Ideas
Your logo is your company’s brand, so why would you invest all of the time and energy required to boost the recognition of that logo if you aren’t going to use it on everything? Design is basically a reflection of your image, and when you run a business, it’s important to project a consistent image. Subconsciously or not, customers look for consistency in design, and they do it for some very simple reasons. Consistency becomes something like a promise that you make to the customer.
5. Colours | Logo Design Ideas
The human mind is highly responsive to visual stimuli, and colour is one of the key defining factors in that response. On both a conscious and subconscious level, colours convey meaning – not only in the natural world but also within the artifice of our culture. Obviously, colors are an important aspect of any brand identity system. It is important to consider that color associations will differ individually, and especially on cultural level.