Logo Design Made Easy | First Impressions Matter: Picture-Perfect Design Tips For Designing A Ridiculously Effective Photography Logo
Logo Design Made Easy | How an owner brands their business – from logo to business cards, website to social media pages – all affect a potential client’s decision whether to work with them or not, and photographers are no exception to this rule. A professional logo can build a company’s brand, raise awareness, and even affect the bottom line. On the other hand, a poorly designed logo can ruin a brand and mar an otherwise great photography portfolio. There are no shortcuts to a powerful logo design; if you don’t put in the work at each step of the design process, you won’t get the results you’re hoping for.
Having the right logo design is part of your branding strategy if you want to be taken seriously as a creative professional photographer. Creating logos is just like any other type of design work, in order to be professional you’ll have to pay attention to details. Even the best idea can be ruined by not thinking about simple things, and the following tips will help you to keep your concepts safe. With these tips and your creativity, you can design a logo that shines with the very best.
Sketch And Brainstorm | Logo Design Made Easy
Many beginners jump right onto the computer to start designing a logo. However, more often than not, a lot of time is spent fiddling with special effects and filters instead of developing the actual logo. Remember, your first idea is usually the most generic (it’s also everyone else’s first idea). Instead, try filling a notebook page or two with some rough sketches before choosing which ideas to pursue further. As you sketch different ideas, start eliminating the designs that feel weak or inappropriate. When you are satisfied with your ideas, move to the computer.
Work With Vectors | Logo Design Made Easy
This probably sounds obvious to most designers out there, but it isn’t to everybody. Vector formats are the ones that will allow the most variations for your logo. A vector file can typically be described as a small, scalable, and editable image that provides designers unlimited freedom when it comes to graphic design and illustration. For example, the lines and curves of a vector graphic will look equally as detailed on a small business card as they will on a giant highway billboard. As such, vector images are ideal for graphics such as business logos, banner ads, and other design images that often require various sizes.
Make Sure It Works Well In Black | Logo Design Made Easy
If a logo will only be used on a website, you can spice it up with multiple colors, fades, or even special effects. However, if a logo will also be used for commercial printing, you have to consider the complexity of the logo and the expense that multiple colors and effects will add to the printing costs. Design your logo in black and white before adding any color. This way you’ll make all the choices judging by the shapes and won’t be distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards.
Pay Attention To Typography | Logo Design Made Easy
If people can’t read your logo easily, it’s useless to have it. This may sound like an obvious advice, but it’s easy to get caught in creating custom letters or distorting an existing font until it becomes unreadable. When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. Some large-scaled fonts may read well on a computer screen, but not scale or render well on mobile, losing the desired look and feel. Keep in mind that the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo can have a dramatic effect. Never underestimate the need to use effective typography.
Don’t Follow Trends | Logo Design Made Easy
Don’t only focus on creating a modern, up-to-date logo, think about what the logo says about your business. Come up with a beautiful design that best represents your brand. It’s often hard to escape trends, particularly if you’re passionate about design and love to look at inspiring logos on design websites. While it’s perfectly alright to make adjustments to your logo every once in a while to stay relevant, creating a logo that matches the nature of your brand and effectively communicates it is more important. Come up with a logo that can endure through time, and represent your business in 10, even 20 years.