Logo Design Made Simple | The 5-Step Process To Build An Iconic Logo: Everything You Need To Know About Logo Design
Logo Design Made Simple | Your business logo is the foundation of your brand’s identity. It is probably the first interaction that your potential clients will have with your company, which is why the design process must aim to make the logo instantly recognizable, inspire trust, admiration, and loyalty. Depending on your artistic talents, designing logos might be something you can do in your sleep, or it could be something that gives you insomnia. If you are one of those who find it challenging to design or even sketch a doodle, this article is for you.
Before you start creating a business card or picking colors for your letterhead, you need a logo. Featuring the name of your business, embellished with a little color and maybe a few graphic touches here and there, your logo is the most vital design element because it is the basis for all your other materials: packaging, stationery items, marketing materials and signage. A logo is more than just shapes and words; a good logo tells a story about your business – who you are, what you do and what you stand for. That’s a lot to ask of one tiny piece of art, which is why it’s essential that you take the time to do it right.
Research Your Audience | Logo Design Made Simple
Making a logo isn’t just about designing a pretty visual. What you’re doing is building a brand and communicating a position. Your logo has to appeal to a specific audience and when designing, you must keep this in mind. Target demographics, personality and culture are vital factors that affect the brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, and not so much for a law firm.
Choose The Right Colors | Logo Design Made Simple
Nothing leaves an impression quite like color, which is why finding the right colors is critical in logo design. A conservative brand will do well with blue, while a modern, passionate culture will make a statement with red. Youthful and upbeat organizations are best represented with yellow or other bright colors. If your company has already established the use of specific set of colors in its signage, advertising and other materials, it’s vitally important that those colors are used in the logo as well. If your business has branded itself with specific colors, the public will probably have built a subconscious association with those colors, so use them.
Avoid Trends | Logo Design Made Simple
While it is helpful to stay up to date on design trends, it’s more crucial to stay true to a brand’s overarching personality. A modern and trendy logo is fun to design, but it may go out of style sooner than you think. The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes the business sees as it evolves and grows. Why not use a design that you actually came up with yourself rather than ripping off what everyone else is doing at the moment?
Select The Right Font | Logo Design Made Simple
Choosing a font is just as critical as choosing colors when it comes to logo design. The wrong font can drastically change the message the logo is supposed to communicate. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company? Pick what fits best and keep it clean. When all else fails: Turn to the good ol’ Helvetica, a simple font that has been used effectively by many popular brands. However, try to keep in mind that casual script fonts like Comic Sans are probably best left for fun companies such as toy companies.
Keep It Simple | Logo Design Made Simple
Logos my look very good on a computer screen, but that is not the only place they are used. A professionally designed logo will make the same impression on a letterhead as it does on an article of clothing. A simple logo enables easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. When printed in small sizes, too detailed designs will lose on quality and in some cases will look like a smudge or, worse, a mistake. The more detail a logo has, the more information the viewer has to process.