Logo Design Principles | 6-Step Checklist To Creating Logos That Sell Like Hotcakes
Logo Design Principles | One of the hardest tasks many new business owners face is designing a business logo for their company. While a logo is small, and often seems like a simple task, it is actually its size that causes the problems in creating a unique logo that is both functional, as well as great-looking. Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can impact a client’s brand perception, purchase decisions, and overall attitude toward a company.
The design process must aim to make the logo instantly recognizable, inspiring trust, admiration, loyalty and an implied superiority. You may think about downloading a logo template, which is not the best idea, simply because most of these template websites are “anonymous,” so you can never be sure if the work is original. The logo is a vital element of a company’s brand identity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche.
Keep It Simple | Logo Design Principles
Keeping your ideas and concepts simple will allow for flexibility. A complicated logo can be hard to print, and more importantly, difficult to remember. Better to have a simple logo for your main design, and a souped-up version (like a beauty shot for example) when a more complex version is appropriate, or the reproduction medium allows. This may sound like an obvious point, but many novice logo designers assume that what they find appealing, the market and their clients will also like. Good logo design is generally a process of reduction. When designing a logo, don’t think “What can I add to this design to make it better?” Instead, think “What can I take away from this design to make it more memorable?”
Mind The Tagline | Logo Design Principles
A logo isn’t just there to look beautiful on your portfolio, it has to convey the brand message. It’s not all about the visuals, it has to speak directly to the potential clients. It’s best to have the elements such as the graphic and the tagline as distinct pieces of artwork (as opposed to overlapping, intertwining, etc). This way, you’ll be able to use either the text or icon on their own, and the logo will still stand up. This is especially true when it comes to using your logo on website & blog headers.
Logo Longevity | Logo Design Principles
The durability and longevity of a logo is worth considering. Make sure the graphics used will stand up to years of use. Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new shirt, that’s fine, but when your brand identity is concerned, longevity is key. Why not use a design that you actually thought up yourself, rather than copying what everyone else is doing?
Choose Your Colors Wisely | Logo Design Principles
Colors can play a crucial role in logo design as they can illicit different feelings and emotions. Interpretations of color may differ depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target audience. While not crucial in the initial design phases, your choice of the color will have a ripple effect throughout all you business ‘look-and-feel’ material, and is a decision that should never be taken lightly in the final stages of the design process.
Keep It Unique | Logo Design Principles
This should be straightforward. You want to make sure that your business is easily identified among your industry and competitors. In many cases, imitation is the best form of flattery — with logo design, this is far from being the case. What’s vital is to design something that you believe is different from anything already out there. You have to know and understand the common styles of your industry, but you also should make sure that you don’t infringe on anyone else’s trademarked logo.
Versatility Pays Dividends | Logo Design Principles
One of the most vital aspects of a great logo design is versatility. You want to convey a consistent image across all of your marketing materials, including signs, letterhead, business cards, products lines, and websites. Overly complex logos can ‘gum up’ when reproduced as a very small image. Think business card design, fax header. How about a key chain? Or a ballpoint pen? A company logo should try to accommodate future growth and change, so keep in mind that complex logos are more difficult to modify down the road.