Logo Design Process | Everything You Need To Know About Designing Your Logo
Logo Design Process | Launching a business can be overwhelming: you have to set up everything from your business’s finances to optimizing the day-to-day tasks to help your business grow. Although designing a logo for your business may not be at the top of your priority list, a well-designed business logo is crucial to creating a unique brand identity and making a lasting impression on potential clients.
The importance of a powerful logo cannot be underestimated; it is a powerful symbol and ultimately the most effective tool for clients to recognize your brand. Since your logo is an essential part of your branding strategy and frequently the first thing a client sees, designing one that appeals to your ideal client has to be a top priority. A professionally designed business logo says to the world that you’ve arrived and are ready for serious business. But it can cost quite a lot to make a logo that really works, so you’ll want to make sure that you’re using your branding budget wisely.
Strive For Simplicity | Logo Design Process
Overly complex design can confuse clients and make the logos hard to remember. A complicated logo can be hard to print and more importantly, difficult to remember. Better to have a simple logo for your main design, and a souped-up version (like a beauty shot for example) when a more complex version is appropriate, and the reproduction medium allows. Gradient, shadowing and embossing can look stunning on your computer screen, but they are difficult to reproduce on different materials. A simple logo design guarantees easy reproduction.
Choose The Right Colors | Logo Design Process
Just like Apple uses silver to suggest technology and Google uses color to represent that they don’t blindly follow the rules, think about what color can help you to convey the nature of your business. Understanding the psychology of colors is also importan to designing an effective logo. The use of color can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions.
Shape Your Brand Image | Logo Design Process
Shapes also affect a person’s attitude. It’s helpful to understand the language of shapes, and recognize the symbolism behind the various options. Do you want your brand to look aggressive, edgy and spontaneous? Or would you like it to convey subdued, patient and assured? Square shapes suggest strength; symmetrical shapes suggest rationality and responsibility. Irregular shapes can be more fun and quirky. Whichever shape you go with, think about how and where it will be used and make sure it works where it will appear most often.
Make It Readable | Logo Design Process
When it comes to designing a logo, choosing the right font is the most important decision you will make. More often than not, a logo fails because of a bad font choice. Fonts come in all shapes and sizes that resonate differently with strength, class and style, movement and forward thinking. It’s not about just appealing looks: matching the qualities of the font to the qualities of the brand is what’s crucial here. As a rule of thumb, restricting yourself to just one or two fonts is a wise idea if you want your logo design to be clear and uncluttered.
Versatility Pays Dividends | Logo Design Process
Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and unique. Think about how your logo might be reproduced. Will it need to go through a fax machine? Will it work enlarged on a billboard or a poster as well as scaled down on a business card? Remember, simple is often best.
Be Original | Logo Design Process
The goal of a logo is to represent a business. The last thing you want from your business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s vital to keep it original. Look at what’s out there and find an opening for something new. If it looks the same as someone else’s, it has failed in that regard. Copying others does no one any favors either. Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively.