Logo Design Quick Start Guide | Designing A Logo For Your Small Business? Read These Tips First!
Logo Design Quick Start Guide | If a picture is worth a thousand words, then a professionally designed logo on your business card can also be worth thousands of dollars in profits. Think about it: we live in a world painted with brand logos. Even toddlers who can’t yet spell their names recognize many logos or are able to figure out what a business provides just by looking at its brandmark. The logo is the face of any brand — the very first impression — which means its design is vitally important.
A professionally designed business logo says to the world that you’ve arrived and are ready for doing some serious business. A good logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise. But it can cost big bucks to have a logo that really works professionally designed – so you’ll want to make sure that you’re spending your marketing dollars wisely.
Include The Name Of Your Business | Logo Design Quick Start Guide
Nike, for example, is known by the iconic swoosh. Target is known by its giant red bull’s-eye. Pepsi is known by its patriotic circle. While big brands are recognizable by an image – only their logos, small businesses shouldn’t just go with an image. While there are some abstract logos that are instantly identifiable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your design, get a logo that your potential clients can read.
Ensure Readability | Logo Design Quick Start Guide
You have to find a font that matches the nature of your brand. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what fits and keep it clean. And one last thing – “The more, the merrier” doesn’t apply when it comes to choosing fonts. Too many different styles may make your logo appear cluttered, so limit the number of choices to the bare minimum.
Less Is More | Logo Design Quick Start Guide
The chances of you having an ineffective logo increase every time you try to add some requirement to what it must achieve. Remember, simple is better. It’s important to have a balanced combination of simple and interesting — you want your logo to stand out and grab the attention of your target audience, but you don’t want someone to have to sit and stare, analyzing the logo. Some of the most iconic logos have been the simplest, after all. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.
Make It Clean And Functional | Logo Design Quick Start Guide
Your logo should work as well on a business card as on the side of a truck. A strong logo can be scaled to any size, is easy to print, memorable and unique. A good logo works as both a highway billboard and a Twitter avatar, so if your logo relies on fine print, you have a serious problem on your hands. Another thing you need to do is create a logo that can be used in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
Pay Attention To Colors | Logo Design Quick Start Guide
When designing a logo for your business, it’s crucial to take into account the way people interpret different colors. Bright and bold colors may grab someone’s attention, but could also feel brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Keep It Relatable | Logo Design Quick Start Guide
Yes, a logo is an image, but it’s also an introduction to your brand. The logo must appeal to a specific audience and when designing it, you must keep your target audience in mind, and come up with a unique design related to your niche. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your business, but it’ll set your business apart from others. What’s important is to come up with something that you believe is different from anything already out there.