Logo Design Rules | Does Your Logo Meet These Five Brand Rules?
Logo Design Rules | When it comes to branding your small business, your logo is one of the most powerful tools under your belt. As a visual representation of your brand, logos can convey your company’s essence, and reinforce the brand identity to your target audience – who will make swift decisions based on its design. A strong logo can boost loyalty between your business and your clients, build a brand identity, and provide the professional look of an established business. That’s a whole lot of power for such a small piece of graphic design to hold all on its own, so you have to pay attention to even the smallest details. Even the best idea can be ruined by not thinking about simple things.
Logos are more visible than ever, so of course you want yours to stand out from the crowd. However, you have to keep in mind that your logo is the visual representation of your business, so you don’t want to stray too far from your roots. There’s more to building a brand’s visual identity than just pasting a name in a random shape, and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can affect a client’s brand perception, purchase decisions, and overall attitude toward a product.
Keep It Simple | Logo Design Rules
Not only will a complex logo be hard to print on various materials, but you will be missing the mark when it comes to engaging with your potential clients. A 3D image might look stunning on a computer screen, but not so much on business cards or banners. A well-designed logo is adjustable in size, easy to print, recognizable, and unique. Packing too much into your logo will make it look cluttered, and incomprehensible. Avoid using photographs or imagery that contain too much fine detail – not only will this be lost when used on a small side, it could cause the logo to become outdated sooner than you think.
Pay Attention To Your Colors | Logo Design Rules
You have to be really careful when you choose your logo’s colors. This decision shouldn’t be taken lightly; color conveys meanings, and communicates ideas. Also, you should pick colors that are related to your target audience’s demographics (age, culture, gender, etc). Remember that every color has a different meaning and can affect your message — don’t fall into the trap of communicating the wrong message, because of a simple brush stroke. A good rule of thumb is to stick with two or three different colors; more than that would be just cluttering up your logo.
Work In Black First | Logo Design Rules
Even though it’s important, color is still a secondary factor in your logo, and the most crucial element of your logo project is the design itself. By leaving color to the end of the process, you will be able to focus on the idea. This way choices are made judging by the shapes, not the colors, and you won’t get distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards. Remember, no amount of gradient, or color will rescue a poorly designed mark.
Your Name CAN Be Your Logo | Logo Design Rules
Don’t let anyone else tell you differently. Fonts come in all shapes and sizes, so you might be amazed how strong your name can look even without a graphic symbol. Before a business can think about solely representing itself with a symbol, a great deal of advertising must be done (think: Starbucks or Mercedes). Even some big brands choose to stick to logotype entirely, like Ray-Ban, Coca-Cola and IBM.
Fight The Temptation To Imitate | Logo Design Rules
A logo is a visual summary of the company it represents, and it should never remind people of another company. A good way to avoid this is by coming up with something interesting and fresh in order to impress and be memorable to the target audience. The idea of your own logo is just that – your own logo. While it can be helpful to look at logos that your competitors are using, this should never be used as a guide to designing your logo. Imitating is just lazy, and who knows… someone else could be green with envy over your own, unique logo.