Logo Design Secrets | Why Bigger Isn’t Better For Logo Design
Logo Design Secrets | Your logo is a visual representation of everything your company embodies. Is your brand credible, appropriate, memorable, and unique? It’s a lot to pack into such a small symbol, but well-designed logos can convey exactly that, and then some. It is vitally important to make sure your company’s logo stands out for all the right reasons, and visually represent your brand in order to engage your target audience.
The importance of a great logo should never be underestimated; it is a powerful symbol and ultimately the most effective tool for clients to recognize your company and your brand. A well-designed logo is distinctive, appropriate, practical, graphic, simple in form and conveys its intended message. In other words, having the right logo can grab potential client’s attention and influence buyers. Here’s what you need to know about designing one.
Understand The Purpose Of A Logo | Logo Design Secrets
First of all, you have to understand what a logo is, and what it can do for you before you can design one. A logo can act as a representation of a business or brand – it is a form of recognition or identification of your company. Before you start sketching ideas for the logo, however, you need to know the story behind it. A good logo fosters instant brand recognition, and with that recognition should also come an understanding of what that brand is about.
Keep It Simple | Logo Design Secrets
A logo is the basis for building your brand. Keep in mind that memorable logos don’t need to describe exactly what your company does. A simple image with legible, clean text is much simpler to remember and recognize, and isn’t easily confused with the myriad of existing logos. Simple logos are extremely memorable and effective in conveying your brand. A refined and simple identity will also catch the attention of a viewer driving by a billboard at 70 miles per hour, on packaging on the crowded shelves of a grocery store, or in any other medium used for advertising, marketing and promotion.
Engage Your Audience | Logo Design Secrets
Above all your logo should entertain and engage your target audience. It is crucial to find the balance between telling your audience what your business does and designing a symbol that speaks to them. If the logo is too ambiguous, the message that you are trying to communicate will be lost, and so will your potential client. Remember, today’s consumer culture is used to very intense and stimulating media, and therefore you cannot be too demanding on your audience either.
Versatility Is Key | Logo Design Secrets
While 3D illustrations and detailed effects are very nice to look at, they are not your best choice when designing a logo. A well done vector-based logo will serve you better and be more versatile because it offers contrast and balance which is extremely important for logo design. Will your logo work well on a billboard, business card, brochure, or t-shirt? The logo should also be readable on or adaptable for both black and white backgrounds.
Use Color Thoughtfully | Logo Design Secrets
When used purposefully, color can be a great way to communicate ideas and messages. Colors can play a very important role in logo design as they can evoke different feelings and emotions from us. Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market.
Be Relevant And Stay Away From Fads | Logo Design Secrets
An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate. Strive to be different. Keep your logo design simple, distinctive, clear, and appropriate to make it memorable. It is crucial to design a logo that has longevity, and won’t go out of style. Building strong brand recognition means using a logo that stays the same over time. Timelessness is key – so watch out for faddish designs.
Before you start to design your logo you must first understand what a logo really is, what it represents and what it means to you and your target audience. By following these logo design tips and working with an online professional logo service, less is left to chance and more to experience and know-how instead. At the end of the day, if your business is recognizable and memorable, your logo design has hit the mark.