Logo Design Success Tips | Create A Small Business Logo: 6 Smart Design Tips
Logo Design Success Tips | If you want your company to stand out from its competitors, a memorable business logo is vitally important. A logo essentially serves as a graphic representation of your business. People use them on stationery items, marketing materials and business cards as a simple visual cue that enables easy recognition of the company. Since your logo is an essential element of your brand and frequently the first thing a potential client sees, creating one that appeals to your target audience has to be a top priority.
The importance of a powerful logo cannot be underestimated; it is a representation of everything your business stands for and ultimately the most effective tool for clients to recognize your brand. There are countless people in the logo design industry today dishing out poorly designed logos in bulk for crowd sourcing websites. How can you stand out from the crowd and come up with a quality logo that works for you? While hiring a professional logo designer is the best overall tip for having an impressive and effective logo, below are some additional tips to help you make the most of your logo design.
Keep It Simple! | Logo Design Success Tips
These are probably the best words of advice, and it ties into almost all of our upcoming tips. An overly complex design will not only make your logo hard to reproduce and maintain, but you will also fail to engage your target audience. It’s essential to have a balanced combination of simple and quirky — you want your logo to grab the attention of your potential clients, but you don’t want them to have to sit and stare, analyzing the logo. Some of the most popular logos have been the simplest. We’re talking about clean, bold lines without too many elements to distract the eye or detract from the impact of the message.
Make It Appropriate | Logo Design Success Tips
If your business provides professional services, such as legal advice or medical treatment, create a logo that communicates the level of professionalism expected by potential clients. Forget about humor or the cute factor for these sort of companies. Understand your client base and your target audience, and use colors that will appeal to them. Use larger print for those over 60 and vibrant colors for a younger audience to create more impact.
Fight The Temptation To Imitate | Logo Design Success Tips
A logo is what helps distinguish a brand from its competitors, so it’s vital that the logo stands out from the rest — something many business owners struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case. In the real world it’s just a lazy way to solve a creative problem. Your goal here should be to design something that you believe is different from anything already out there.
Watch Your Colors | Logo Design Success Tips
An effective logo looks great whether in a single color, black-and-white, or mixed colors and tones. One way to end up with a versatile logo is to begin designing in black and white. This enables you to focus on the idea and the shape, rather than the color, which is highly subjective in nature. Another thing you have to be careful of as you explore color options is the cost. Your five-color logo may be breathtaking, but once it comes time to print it on stationery, the price won’t be so attractive.
Think Long-Term | Logo Design Success Tips
Imagine you business growing, evolving through the years, and its branding and identity intact. That conveys endurance and stability. Rather than blindly following trends and fads, design a logo that continually builds brand equity through the years. An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or even 50 years? Trends come and go, and when you’re talking about getting a new pair of jeans, or getting new sunglasses, that’s fine, but where your brand identity is concerned, longevity is key.
Don’t Use Clip Art | Logo Design Success Tips
This is one of those oft-mentioned, but rarely followed tips. How does a logo stand out as a brand’s identity? Simple! By being unique. Make sure you carefully research your industry and target market before embarking on a logo design. You have to know and understand the common styles of your industry, but you also need to make sure that you don’t infringe on anyone else’s trademarked logo. However tempting it may be, clip art can be copied too easily. Not only will original art make a more lasting impression about your brand, but it’ll set your business apart from others.