Logo Design Tricks | Think You Can Skimp On A Logo? Think Again.
Logo Design Tricks | So you’re designing a logo. It sounds like an simple task, right? Draw a random shape, type in the company name, and you’re done? Think again! There’s more to creating a brand’s visual identity than just placing a name in a square, and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a client’s brand perception, purchase decisions, and overall attitude toward a product.
The logo is one element of a company’s commercial brand, and its fonts, colors, shapes, and images should always be strikingly different from other logos in the same market niche. To put it in a nutshell, logos are used to identify. Have you ever tried to tell a long story in just a few words? It’s hard. The same goes for your logo, where you must convey your brand with only a visual symbol. If you’re ready for some effective logo design tricks that’ll result in a logo both you and your target audience will love, you’ll find everything you need to know below, and more!
Target The Right Audience | Logo Design Tricks
Designing a memorable logo isn’t just about creating a pretty visual. What you’re doing, or taking part in, is building a brand, and communicating a position. The logo must appeal to a specific audience, and when designing, you must keep this in mind. Naturally, you want to like your logo. On the other hand, keep in mind that your logo has to appeal to your potential clients, and should be designed with their preferences in mind, not yours. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Keep It Readable | Logo Design Tricks
If people can’t read your logo, it’s pretty much useless. This sounds like an obvious one, but it’s easy to get caught up in designing custom typeface, or distorting an existing one until it becomes unreadable. Your new logo will probably not have the luxury of being in your audience’s eye for a lot of time. If your logo has to be deciphered, there’s probably little chance that it will communicate the right message about your business, service, or product effectively.
Make Sure It Works Well In Black And White | Logo Design Tricks
Logo designs have to work in black and white as well as color. If your logo design uses color to convey meaning, think about how you can reflect that meaning when the color is removed. Don’t worry about colors in the first stages of the logo design process. They can always be changed, or edited later. Work in black first. By leaving color to the end of the process, you can focus on the idea. No amount of gradient or color will rescue a poorly designed logo.
Keep It Simple And Flexible | Logo Design Tricks
Clean, simple lines with very limited colors are almost always more effective than an illustration or complex 3D rendering. A well-drawn vector-based logo will provide you with the contrast and balance that are so important in logo design. It’s vital to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. An effective logo works across a variety of media and applications, and in different sizes. Overly complex logos can ‘gum up’ when reproduced as a very small image. Think business card design, fax header. How about a key chain? Or a ballpoint pen? For this reason, logos should be designed in vector format, to ensure that they scale to any size.
Logo Longevity – Think Ahead! | Logo Design Tricks
Most logo designs are used for years, so be careful not to use ‘of the moment’ typefaces or styles that may date quickly. The durability and longevity of a logo is worth considering. Although it’s impossible to see into the future, it is useful to picture your company 10-15 years down the road, and think about what kind of products and services it will offer, if any at all! Don’t to be too literal: a company selling records today might be ﬂying people to space in 25 years.