Logo Designer Tips | These Decisions Could Make Or Break Your Brand: 6 Things To Consider When Creating A Business Logo
Logo Designer Tips | Logo design is usually seen as a quick and easy work: you create a tiny graphic, paste it next to the name of your business, and the job is done! In reality, however, there’s a lot more to it, which makes the entire process of designing a logo a challenging task, especially if you’re not a professional designer. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can affect a client’s brand perception, buying decisions, and overall attitude toward a business.
Designing a logo is a complex, multi-step process, and one of those rare projects that combines art with commerce. If you have a memorable, and recognizable logo design, your entire brand and what it stands for simply cannot be ignored or forgotten. Whether on billboards, coupons, packaging, or print ads, almost nothing else is required to remind clients of the business the logo represents. At the end of the day, the logo is the face of a business – it’s the first thing potential clients see, and we all know we’re a first-impression culture. With that in mind, there are a few characteristics that every great logo should have in order to stand out.
It All Starts With A Great Idea | Logo Designer Tips
Preliminary sketches are the vitally important first step in designing a logo that works. These can be as basic as paper and pen drawings, or drafts made using a vector program, such as Illustrator. Sketching is the best way to loosen up, get the creative juices flowing, and quickly get some ideas onto paper as they come to your mind. You have unlimited freedom during this stage of the design process; think as far outside the box and as creatively as you can. Come up with a few rough sketches that can then be translated into more polished designs, and work on the ones you like.
A Logo Is More Than Just A Pretty Picture | Logo Designer Tips
Yes, a logo is an image, but it’s also a representation of your business and your brand. It has to be able to appeal to your target audience, and when designing it, you must keep your ideal client in mind. The whole idea of a logo is to design a concept that communicates the company’s brand, and its values in some kind of graphical symbol. The concept you come up with can be as literal or as abstract as you like. However, remember that while it is helpful to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality.
Create The Logo In Vector Format | Logo Designer Tips
A well-designed logo works across a variety of media and applications, so making a logo in vector format is one of the most essential rules every designer should follow. Vector graphics enable a logo to be infinitely scaled to any size without affecting quality, whereas raster images that are made up of pixels will distort, and become blurred when the size is changed. In the digital age, where logos will appear on multiple devices and across social media, you must create something that will go beyond just paper. It has to look great on different backgrounds, work for apps, icons, avatars, and even billboards.
A Great Logo Works In A Single Color | Logo Designer Tips
A sign of a good logo is its versatility. Ideally, your logo design can be adapted for use in any situation, and one of those situations will be the use of the logo in a single color. One way to design an adaptable logo is to begin designing in black and white. This enables you to focus on the concept, and shape, rather than color, which is subjective in nature anyway.
Don’t Design For Trends | Logo Designer Tips
Trends come and go, but style stays forever – so they say. This can be applied to the art of logo design as well. Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity should be your ultimate goal.
Typography Matters… A Lot! | Logo Designer Tips
With the number of free fonts available today, you have no reason to stick to the overused and abused Arial, Georgia, and Impact. Pick a font that is appropriate, and looks good when placed next to your logo. This can mean choosing a font that has complimentary shapes to match the style of your design, or even match the mood of the idea.