Logo Questions Answered | 6 Reasons Why A Logo Should Cost More Than Your Lunch
Logo Questions Answered | Having an effective logo is extremely important for the success of your business and the branding of your company’s name, but it is also an irreplaceable tool that can help attract new customers. In today’s competitive world, a logo helps your business stand out from the crowd and differentiates you from your competitors. As the company’s main graphical representation, a logo ties in a company’s brand together and becomes the single most visible manifestation of your business and everything it stands for within the market.
Let’s face it: we all make decisions based on first impressions, and we do it all the time. The same applies to the first impression your business makes on your potential clients, suppliers and business partners. They will quickly make a decision whether or not to do business with you, and a well-designed logo is the easiest way to convey to potential clients that your business is professional, trustworthy, and provides quality goods or services.
Your Logo Creates Your Image | Logo Questions Answered
In the corporate world, image is everything. Yes, a logo is just a simple graphic, but it’s also an introduction to your entire brand. The logo must appeal to a specific audience and when designing, you must keep them in mind. Every business is unique: What they offer, how they engage with clients, and, maybe most importantly, why they do what they do. Your reason for being in business needs to be communicated in your logo, and experienced logo designers can help make people see the great personality and potential of your business.
A Logo Can Attract New Clients | Logo Questions Answered
An effective, memorable logo can inspire your potential clients to do business with you or remember you when the time is right, so make sure your business puts its best face forward by looking great on the outside. A logo is what helps distinguish a brand from its competitors in a saturated market, so it’s important that the image stands out from the rest — something many brands struggle with. Great designers know that creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to hire a professional that can create a unique and appropriate logo for you.
A Great Logo Conveys Professionalism | Logo Questions Answered
You want your business to make a great first impression on clients, vendors, and other entities, but a logo has only a fraction of a second to make a first impression. You are a professional, as well as your business, and that is the message you want to send. Your logo design has to highlight the work you can do for a potential client and build their trust with your business. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your business cannot afford a professional design.
Professionally Designed Logo Can Save You Money | Logo Questions Answered
A good designer will know how to create a logo that’s effective, regardless of the size, color, or medium. Also keep in mind that printing costs for four-color logos are often greater than that for one- or two-color jobs. If you decide to design your own logo, you might end up with a lackluster product that is not ready for print. If the design is not ready for print, you are more than likely to end up spending more money on a new design.
Big or Small – A Professionally Designed Logo Says It All | Logo Questions Answered
In our digital age, where logos will appear on multiple devices and across social media, you must have a logo that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print. However, adaptable doesn’t just refer to color application, but also to the size of the logo. You need to think in terms of your logo being shown at 16 pixels by 16 pixels, and also being shown on the side of buildings. A good rule of thumb is the “business card/billboard rule”: Your logo should look good on both.
Color Says More About Your Business Than You Think | Logo Questions Answered
When taking the brand’s personality into account, you have to think about every element of the image. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can bring nuance to your message — and a professional designer won’t let you fall into the trap of conveying the wrong message because of a simple brush stroke.