Logo Redesign Guide | Give Your Business A Facelift: Tips For A Successful Logo Redesign
Logo Redesign Guide | A logo plays a key role in marketing a company or brand. It is oftentimes the very first thing potential clients see when introduced to a company and as such, a logo can make or break that critical first impression of your business. Having a current, up-to-date logo is vitally important, so if your business already has a logo, it is important to regularly ask yourself whether your logo communicates the message you want it to communicate.
While a logo isn’t the entire brand, it is the glue that holds all the brand information together. With the brand’s visual identity at stake, a logo change is no small matter. Recently, several well-known brands have tried to revamp their brands by creating fresh, new logos. Sadly, not every logo redesign was received well by consumers. Is a good logo redesign the equivalent of a unicorn? A fairy tale? A fantasy? It doesn’t have to be.
Is Your Logo Design Outdated? | Logo Redesign Guide
Your logo is a visual representation of everything your business stands for. Has it become dated or taken a back seat to other images that represent your brand’s identity? Keep in mind that, while it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality. The last thing logo refreshment should do is to alienate or confuse loyal clients. Trends come and go, and when you’re talking about changing a pair of shoes or buying a new shirt, that’s fine, but where your brand identity is concerned, longevity is key.
Has Your Business Changed? | Logo Redesign Guide
This is one of the most important areas to consider when you want to redesign your logo. Since you launched your business, you have likely evolved not only in the way you do business, but in the products and services that you offer. When redesigning your business logo, know your target audience, both who they are and what you can do for them. Ask yourself what your company logo says about your business. How you position the logo should be appropriate for its target audience. For example, a child-like font and color scheme would be appropriate for a logo for a toy store, but not as much for a law firm.
Is Your Logo Design Too Complex? | Logo Redesign Guide
Many logos are overdone and too complex, making it difficult for potential clients to discern or understand the brand. It’s one of the reasons why, when logos are revamped, there is almost always a reduction in font, shapes, or colors. If you’re looking to grab the attention of potential clients, a busy or cluttered logo won’t do you any good. Some of the most popular logos have been the simplest, after all. Simplicity makes a logo design easily recognizable, versatile and memorable, which is what should ultimately be your goal.
Make Your New Design Versatile | Logo Redesign Guide
In the digital age, where logos will appear on multiple devices and across social media, you have to design something that goes beyond business cards. For this reason, logos should be designed in vector format, to ensure that they scale to any size without affecting the quality or effectiveness. A vector image is one that is made up of points, curves, shapes and polygons. Because these can all be worked out mathematically, the design stays exactly the same when it is blown up to a huge size or reduced to a thumbnail.
Social Media And Logos | Logo Redesign Guide
One of the reasons simplicity rules today, and why many business owners decide to redesign their logos is due to social media. Your logo must look great on different backgrounds, work for apps, icons, avatars, and it must be flexible in size. You will want something that people will recognize across their many platforms, and a complicated design in the small space of a social media avatar will be unrecognizable. Having a simple, yet interesting logo will help build your image, raise your brand’s visibility and, ideally, lead to more business.
Brands have to constantly manage their engagement, reputation and image in the market in order to stay relevant. However, you don’t have to start from scratch and come up with a completely new logo. Sometimes it is small updates that can breathe new life into a brand and update it for the current market to keep it relevant and take it into the future. The tips we went through can help pave the way to a successful logo redesign that not only helps build your brand, but is also something you and your clients will love.