Logo Redesign Ideas | A New Look For A New Year: Tips For A More Effective Logo Redesign
Logo Redesign Ideas | Business owners too often make the mistake of ignoring the importance of their logo. A logo is usually the first thing that potential clients see, and as such plays a huge part in forming that vital first impression. A quick glance at your logo can give someone the impression your business is modern and professional or outdated and amateur. A logo is designed as soon as the business is established and stays with the company till the end of the days. However, at times, due to some outstanding reasons, business owners can decide to change the design of their logo.
A logo is the iconic image that the public associates with your business, so changing this small graphic can be almost devastating if not done in the right way or at the right time. So many owners and even big brands have redesigned their logo and received a barrage of criticism from their clients. Is a good logo redesign the equivalent of a magic unicorn? A fairy tale? A fantasy? It needn’t be. For those of you that are in need of some guidance on how to redesign your logo, or what not to do, here are five things to keep in mind.
Back To Basics | Logo Redesign Ideas
Obvious one, we know, but you’d be surprised just how many young designers ignore their sketchbook. Ideas can flow much faster between a pen and paper than they can a mouse and monitor. Sketching isn’t time-consuming and is a really great way to put ideas in your head right on paper. After that, it’s always easier to actually design the logo using a computer. Even Picasso started somewhere ! Doodle, scribble and jot down best ideas relating to the identity you want to build.
Leave Trends To The Fashion Industry | Logo Redesign Ideas
Every few years or so, some new trend comes along in logo design. We love to study design trends and you might even find us suggesting jumping onto a few bandwagons to keep up with the times, but with logos we just hate it when a ton of designers use the same idea over and over. Where brand identity is concerned, longevity is key. If you are passionate and love to look at logo and design websites for inspiration, it’s quite hard to escape trends, but you want to end up with a logo that will be effective in 10, even 20 years from now.
Be Appropriate | Logo Redesign Ideas
Naturally, you want to like your logo. We’ve heard lots of times were people are reluctant to use their logo as they no longer ‘like’ it. On the other hand, keep in mind that your logo should appeal to your target audience, and should be designed with them in mind. Figure out your audience and the message you’re trying to convey. Rounded edges versus sharp corners can mean the difference between aggressive and passive messages.
Work With Vectors | Logo Redesign Ideas
Vectors are the secret to a good logo. Designing your logo in vectors is a smart idea, because it can be used and exported into pretty much any format, blown up to any size and still not render your design unrecognizable. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem. Making sure your logo looks right in any instance is a large part of the design process that will save time and trouble over the long term.
A Simple Logo Aids Recognition | Logo Redesign Ideas
Your new logo will probably not have the luxury of being in your audience’s eye for a lot of time. In fact, you probably have a few seconds to ‘grab’ the potential client’s attention. If you’re looking to capture the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest. If your logo needs to be deciphered, or has an elaborate ‘back story’ there’s probably little chance that it will succeed conveying the essence of your business, service or product effectively.
Be Original | Logo Redesign Ideas
While it can be helpful to look at logos that your competitors are using (or even people in the same industry), this should never be used as a guide to creating your logo. The idea here is to be different than your competitors. The last thing you want from a company logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new.