Logo Redesign Tips | New Year, New Design: Top Tips For Updating Your Logo
Logo Redesign Tips | It is no secret that the world as we know it is in a constant state of change, and redesigning your logo is one of the best ways to reinvent your brand, but it’s also one of the most risky ones. Change has the potential to alienate existing clients by conveying a wrong message, and even the most design savvy of entrepreneurs can get it wrong, earning merciless criticism from the design community.
An effective logo is the backbone of any successful brand. Designing the right logo for your business is a crucial first step in building a lasting and unique brand. Logo designers are in high demand, and it’s for good reason — a logo is often a small business’ first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward your brand. For those of you who are about to embark on a brand design journey, or think it’s time for their brand’s visual identity to undergo a face lift, these simple logo redesign tips will help you get started.
Determine Why Rebranding Is Necessary | Logo Redesign Tips
Before a business begins its search for design services, it’s crucial to figure out why rebranding is necessary. You have to identify what your company is changing about the current image and how your goals, values and principles will be used into a new one. If done for the wrong reasons, a rebrand can bring about the exact opposite effect of the intended goal. Even a long standing company with a solid reputation that suddenly decides to change their look just for the sake of change, might do themselves more harm than good.
Define What Your Brand Stands For | Logo Redesign Tips
Your logo design is the backbone of your brand identity, so designing a logo that clearly and concisely conveys the ethos behind the company is the next step. The logo must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the brand; maybe even create a mood board with imagery that reminds you of the brand’s ideology.
Make the Logo Stand Out | Logo Redesign Tips
A logo that’s memorable and eye-catching is more likely to resurface in a potential client’s mind when they’re looking for a product. It should also work across all media applications, from a business card to the side of a truck. Work with vectors! This probably sounds obvious to most designers out there, but it isn’t to everybody. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. A good logo works as both a highway billboard and a Twitter avatar, and vector formats are the ones that will enable you to come up with more variations of your logo.
Avoid Trends | Logo Redesign Tips
It’s often hard to escape trends, especially if you’re passionated and love to look at inspiring logos on design sites. An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years? Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack.
Color Is Vitally Important | Logo Redesign Tips
One of the most critical considerations for logo design is the color palette. This is not a superficial decision, color conveys meanings and communicates ideas. The use of color can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Keep It Readable | Logo Redesign Tips
The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the client can actually read it, easily, without squinting. If people can’t read your logo, it’s useless to have one. This sounds like dumb advice again, but it’s easy to get caught in creating letters or distorting a font until it becomes unreadable.