Logos 101 | Beginner’s Guide To Logo Design: Essential Rules To Follow When Creating A Logo
Logos 101 | Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a potential client’s perception, purchase decisions and overall attitude toward a brand. With the help of do-it-yourself logo design tools and affordable graphic design software, business owners can be a lot more involved throughout the design process. However, there are some crucial rules and tricks that all successful graphic designers learn through education and experience.
We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces recognize majority of logos or are able to determine what services a business offers just by looking at its logo. More logo designs are out there than ever before, and with that comes the challenge of being different. How do you design something unique that stands out in a sea of identities?
Be Unique | Logos 101
This is one of those oft-said but rarely followed tips. How does a logo become a recognizable symbol of a brand’s identity? Simple! By being unique. A logo is what helps distinguish a brand from its competitors, so it’s crucial that the design stands out from the rest — something many brands struggle with. Your ultimate goal should be to end up with something that you believe is different from anything already out there. They do say imitation is the sincerest form of flattery, but in the real world it’s just a lazy way to solve a creative problem.
A Great Logo Works Both In Color And Black And White | Logos 101
When designing your logo, start simply. Begin by coming up with an initial draft in solid black. Then when you have the basic structure and feel, you can then move onto refining it and adding other details such as color. This will enable you to focus more on the message you’re trying to convey and the actual shape. That, in turn, helps ensure that your logo will look just as good in any color or when the color is removed. If your logo works in black and white, you can be confident that it’s a good design.
A Versatile Logo Is An Effective Logo | Logos 101
A good logo is flexible and usable on pretty much any medium. It should ideally work just as well on a small object such as a golf ball as it would on much larger objects and materials, from commercially printed posters upwards. For this reason, logos should be created in vector format, to ensure that they scale to any size without affecting the quality. Being versatile goes a long way in making a logo design popular. If your logo looks great on posters, but not as good on coffee mugs, you have a problem.
Find The Right Font | Logos 101
Typography is obviously central to a great logo. You have two main options to choose from: creating your own custom typeface or adapting an existing one. Removing, extending or joining parts of letters may be enough to make your design unique. It’s incredible how little you need to see of some letters for you to still be able to recognize them. Some logos even become recognizable because of their custom fonts. Coca-Cola originated the slanted font and now countless designers try to rip them off. However, keep in mind that it’s not just about looking pretty: matching the qualities of the font to the qualities of the brand is what your goal should be here.
Don’t Overdo It | Logos 101
Try to use these principles to add value to your logo, but as always, don’t add shapes and pictorial elements in negative space just because you can! Creating a simple design will not only help you to make it look elegant but it will also help you to engage your target audience. It’s crucial to have a balanced combination of simple and quirky — you want your logo to grab the attention, but you don’t want someone to have to sit and stare, analyzing the logo.
Know Your Colors | Logos 101
You can attract attention, change modes, and even make statements using colors. If you learn how to use colors when designing a logo properly, you will have far more control over the effect of your logo. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a rash decision. Finally, stick to one or two colors and make sure you never use more than three colors. A logo that uses too many colors can feel cluttered and overwhelming.