Marketing Brochure Design Tips | Make Your Brochure Do Its Job: Easy Brochure Design Tips That Work
Marketing Brochure Design Tips | You may believe that a printed brochure isn’t necessary anymore in today’s digital era, but guess again. A professionally designed and printed brochure can be a powerful lead-nurturing tool. Brochures can boost brand awareness and keep your products and services in the public eye when used combined with other marketing campaign strategies. Before designing your brochure, consider the different formats such as pamphlets, checkout brochures, response brochures, mass mailed brochures, and visual aid brochures for presentations that can significantly improve a potential client’s buying potential.
Brochures can convey vital information about a new product or service, give insight into your business and something give your potential clients something tangible to see, feel and take with them. Many people think that trifold brochures are the standard, but, in fact, brochures come in many different shapes and sizes, including sell sheets, product guides, flyers, menus, newsletters and spec sheets. The following tips explain how to design a brochure that will properly represent your business, outline what you have to offer your to your target audience and serve as a powerful marketing and sales tool.
Think Strategically | Marketing Brochure Design Tips
A brochure that communicates effectively doesn’t happen by accident — it needs planning and foresight. You must write your brochure or leaflet from the reader’s point of view. That means the information must unfold in the right order. Begin by analyzing what your ideal client wants to know. Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch your potential client’s eye. Include plenty of white space to make the brochure easy to read.
A Good Headline Is Key | Marketing Brochure Design Tips
The average reader takes less than 5 seconds to glance at the cover of a brochure and decide whether or not to read it. If your headline or graphics on the cover of your brochure aren’t compelling, few people will bother opening it. The headline on the front of your brochure should always include the interests and perceived problems of your ideal clients, and be followed by the solutions you can offer. Many business owners mistakenly lead with their company’s basic information.
Get Your Copy Right | Marketing Brochure Design Tips
There’s no need to impress your target audience by using hard-to-understand words that will send the reader scrambling for a dictionary. Your goal is to provide the potential clients with information related to your business, and triple-word-score Scrabble words and lengthy acronyms are hardly the best way to achieve this. Poor layouts and overdone designs can make your brochure hard to read and information hard to prioritize. Help potential clients see what’s important by structuring your information in a clean, organized layout that doesn’t overuse images, graphics, text or detail.
Wise Choice Of Colors | Marketing Brochure Design Tips
This applies to most graphic design products, but the colors is the first thing that people will see on your brochure designs. Color conveys a lot more than just aesthetics, so it’s critical to choose it wisely. Just like combining too many graphics or fonts will make your brochure appeal cluttered, so too an overuse of colors can create a look that’s unprofessional, hard to follow and confusing. While using color is a great idea, try to stick to two or three colors for your main color scheme, with slight variations to each.
Quality Printing | Marketing Brochure Design Tips
Design isn’t only about appealing layouts, but also about the end physical product that your potential clients will hold in their hands. Brochure printing can sound quite boring, but if you know printing techniques well, it can seriously boost your design. Use high-quality paper with a glossy finish to create a brochure that stands out. Handing out or mailing thin, flimsy brochures will signal that you put little thought and even less effort into developing your marketing materials.
Include A Call To Action | Marketing Brochure Design Tips
Your call to action should make it easy and enticing for the reader to fulfill your goals – whether that means calling to schedule an appointment, visiting your website, placing an order or subscribing to your newsletter. Don’t assume your audience will be moved to contact you, buy your product, or hire you after they read your well-crafted brochure. An effective brochure should include a call to action, such as an offer for a free product sample or a free estimate or gift.