Marketing Expert Guide | 5 Surprisingly Simple Tips For Photographers That Will Instantly Improve Any Marketing Strategy
Marketing Expert Guide | Professional photography is just as much about extraordinary business skills as it is about taking stunning pictures. In other words, taking beautiful pictures will take you only so far – after all, we’ve all seen incredibly talented photographers fail at running their own business, and other less talented photographers sail right by! However, just because you didn’t go to business school, it doesn’t mean you should forget about your dream of running your own photography business.
The secret to the success of pretty much every service or product is a solid marketing strategy. There are always other business owners who are willing to do it cheaper and faster, and with that comes the challenge of standing out, especially in the saturated photography industry! If you’re just starting out or you’re in a bit of a business slump, it might be time to try some new marketing tips and tricks to spice up your strategy. However, instead of opting for the usual “go to” options, why not try a few creative marketing initiatives? To help you get started on the right track, we found some of the simplest, yet incredibly effective tricks you can start implementing today!
Mobile Is The New Black | Marketing Expert Guide
More and more consumers are using mobile devices such as smartphones and tablets to research a product or a service, compare deals, finding the right business – and most importantly, make a purchase. The same goes for your potential clients. With the number of mobile users growing on a daily basis, you can’t really afford to overlook the mobile side of your marketing strategy. From showcasing your work to providing your potential clients will all the relevant package details, your website should work seamless across all devices and different screen sizes.
Not All Email Marketing Is Spam! | Marketing Expert Guide
If you have a website up and running, but still haven’t figured out a way to capture your visitors’ email addresses, you’re losing more business thank you might believe. Setting up a newsletter signup box is a great start – you can even offer some sort of a discount or a reward to the visitors that sign up. Your email database is arguably the most valuable tool when it comes to marketing your photography business and the services you’re providing. These are the people interested in your work enough to give you their email address, which brings them one step closer to actually hiring you.
Don’t go overboard, though, and spam their inboxes, otherwise they might end up unsubscribing. Instead, email your subscribers only when you have something valuable to say. Are you running a special holiday discount? Or did you just introduce a new package, or a new service? By all means, email them, but try and avoid emails that bring no value to the recipients. You want to establish yourself as a successful and reliable industry leader, not a spammer, after all!
SEO Is Not A Dirty Word | Marketing Expert Guide
The easiest way to acquire new clients online is to be visible in the top couple of search-engine results when your potential clients search for related keywords associated with your services. However, getting noticed by search engines is not kid’s play, especially for photographers. Search engines index every web page based on the textual content, pretty much completely ignoring images and videos, and photography websites are image-heavy and notorious for the lack of text. That doesn’t mean there’s nothing you can do about it, though.
What every SEO agency will tell you right off the bat is that having a regularly updated blog is the perfect recipe for improving search engine rankings. Not only will it keep your visitors coming back for more, but it will also keep search engines happy if you go in with a solid plan. First, you’ll want to clearly define your target keywords, and then find a way to use them organically throughout your blog posts. You’ll also want to optimize the page titles, descriptions, as well as the ALT tags of each image you upload, using your target keywords!
Social Media Engagement Can Make Or Break Your Business | Marketing Expert Guide
As a photographer, you’re a part of an incredibly creative and highly visual industry, and it’s no surprise that you’re probably already on Instagram and Pinterest. However, you’ll also want to check out other less visual social networks, such as Twitter, for example. The goal is to figure out which social networks your potential clients are using on a daily basis and what you need to do to get on their radars. Remember, it’s not about your own personal preference, because no matter how much you might like Google+ (hah! As if that ever happened), it won’t do you any good if your potential clients rather spend their time on Facebook.
2016 Is The Year Of The Client | Marketing Expert Guide
Most photographers we worked with rely heavily on word of mouth marketing and referrals. And sure, we often advise our clients to offer their existing clients referral bonuses or rewards, but no reward will ever get your clients raving about you and the services you’re providing unless you deliver exceptional customer service. If you say you’re going to deliver the images in a week, make sure you do it in a week, if not even sooner. Go out of your way to make the session as enjoyable as possible, and your clients will become your most powerful marketing force!