Marketing Expert Tips | Is Your Marketing Message Holding You Back? Six Marketing Tips to Fuel Growth
Marketing Expert Tips | Many small business owners struggle with the seemingly overwhelming task of managing their marketing strategy. There always seems to be so much to do, yet no time to do it all (something we know all too well). In a perfect world, small business owners could rely on word-of-mouth, and basic marketing tactics to achieve their revenue goals. However, marketing your small business sounds a lot easier in theory. It doesn’t take long to realize that marketing isn’t exactly a piece of cake. If you’re running a small business, you don’t have money to waste on expensive ads like your bigger competitors can. To compete on the same level, but on a limited budget, you have to market smarter.
Marketing is vital for the success of any company. It doesn’t matter how amazing the product, or service you are offering is if nobody knows about it. Today, business owners have more ways than ever to market their companies. But choosing a marketing method, especially when you are a small, or even a mid-sized company with a small budget and limited resources, can be rather difficult. Here are our key expert tips to effectively market a small business.
Start A Blog | Marketing Expert Tips
A blog is a powerful way to communicate directly with your potential clients, and it will make your business seem open, friendly, and helpful. A blog is very easy to set up, and run, it requires very little technical knowledge, and is great for search engine optimization. The more content you have on your website, the more the search engines can scan – but there is more to it then that: people like content too. Many people measure a website’s effectiveness by the number of visitors it gets. So, ask yourself – why would your potential clients come back to your website?
Join Twitter | Marketing Expert Tips
It only takes a couple of minutes to set up a Twitter account. Complete your profile, start joining conversations, and promoting your Twitter account to build up a network of followers interested in you, your products, and your services. Encourage your target audience to follow your brand on social networks by posting highly shareable content. The more shares, the wider your net gets — and with little effort from you. Before you post, ask yourself, “If I didn’t run this company account, would I want to share this information with a friend?”
Get Amazing Business Cards | Marketing Expert Tips
Networking is a much underutilized channel, but one of the best ways of marketing. Home-printed cards suck. Template business cards also suck. Be different! Why use a generic card design that lots of other people are using? Have professionals design your business cards, and don’t walk out the door without them – you never know when you’ll run into someone who could be interested in your your services!
Build A Referral Network | Marketing Expert Tips
Ask your clients to recommend you. Go on, don’t be shy! Your clients already know, and trust you. It’s easier to get more business from them, than to get any business from somebody who never purchased anything from you. Referrals and word of mouth are the most powerful advertising, so build relationships with your clients, and they will be happy to send more business your way. Ask for testimonials and reviews. This includes online reviews on websites like Yelp, recommendations on LinkedIn, and great comments through any social network. Build a Testimonials page on your website, and use the best reviews in as many promotions as makes sense.
Offer Something For Free | Marketing Expert Tips
Getting your foot in the door with new clients is half the battle. Make them an offer they can’t refuse. Get them hooked on your product or service, and then you can start charging them. Offer a complimentary meeting. Can you afford to spend 20 minutes for a phone or in-person meeting with a potential client? If someone doesn’t feel obligated by their first phone call or visit, they’re more likely to call you and hire you, or buy from you in the future.
Send Email | Marketing Expert Tips
Did you know that recipients of email marketing campaigns purchase 28 percent more often than those who do not, and they order 44 percent more? Email is the reigning champ when it comes to building relationships with your prospects and customers and letting you create and send targeted communications and offers accordingly. Email marketing is great for engaging customers, but you’re really limiting its potential if you keep it in a silo. So be sure to integrate your email marketing campaigns with your other marketing campaigns for maximum impact.