Marketing Ideas | Photographers, Are You Ready To Double, Triple, Or Even Quadruple Your Client Base? Then Check Out This Marketing Guide For Photographers
Marketing Ideas | If you want to start your own photography business, your ability to take stunning photos is pretty much vital, but that’s far from being the only thing affecting your chances of success. Many photographers hone their photography skills before they start a business, and as soon as they get some experience, they decide to jump right in and start a real business, believing they’ve got everything they need to turn their passion for the art of photography into a solid source of income. What they end up with is a bunch of shattered dreams and a severely bruised ego.
Your passion for photography is commendable, but if you don’t sort out all the other aspects of your business as well, you’ll never be able to turn it into a success story – and your marketing skills are one of the largest factors and potentially the difference between success and failure. There’s good news, though – put together an effective marketing strategy doesn’t have to be expensive, or exhausting. With the right guidance, a pinch of creativity, and a few industry secrets under your belt, you too can get the word about your business out there without breaking your budget. To help you get started, we put together a list of some of the most affordable, yet ridiculously effective marketing ideas.
Don’t Shy Away From Online Presence | Marketing Ideas
There’s no denying that we’re living in a digital era, yet you’d be amazed just how many photographers out there believe that building an online presence is optional, or something those crazy internet-crazed kids do. No, it’s not. We all spend most of the day connected to the Internet, whether we’re using a desktop computer or a smartphone. By building a solid online presence, you’ll be more likely to get your business in front of your potential clients and grow your client base. So, how do you get started?
First, you’ll want to sort out the backbone of your online presence: your website. After all, all your other online efforts will eventually lead to your website, and if it doesn’t deliver, you’ll never be able to cash in on the attention you garner elsewhere. Luckily, there are a few tricks you can do to ensure great results – first, make sure the website is simple enough to allow your work to take the center stage. Then, use your branding elements, such as colors, fonts, and variations of your logo to turn your website into a unique and accurate representation of your brand!
Social Media Is A Must | Marketing Ideas
You can’t talk about online presence without mentioning social media, and if you still think that social networks are just the latest fad appealing only to high-school students, you’re up for a rude awakening. Some of the world’s biggest brands have realized the immense power of social media and are successfully using it to their advantage – needless to say, your business should not be an exception. However, the social media landscape is no longer being dominated by just a handful of networks – there’s more social networks out there than ever before, each catering to a particular audience.
Before you start joining absolutely every social network you ever heard of, take some time to clearly define your ideal client. It’s worth noting that this will affect pretty much every aspect of your marketing strategy, not just your choice of social networks. Once you define your ideal client, you’ll have a much better chance of figuring out which networks are most popular among your target audience and joining 3-5 networks that will get you noticed by the right people. Let’s get real, it doesn’t matter how strong your Twitter game is if your potential clients aren’t on Twitter.
Set Up Referral Programs | Marketing Ideas
Everybody loves free stuff! Just last year, a friend of mine drove 100 miles because she had coupons for the dog food she usually bought for her dog, which is just one of the examples of the lengths people will go to to save a buck. Funny? Perhaps! Effective? Absolutely! Set up a referral program and offer an incentive to your clients to bring in their friends and family. Offer them something for each new client they bring in that had high perceived value but doesn’t cost you too much, such as a couple of free prints, or a small discount on their next purchase and watch your client base grow!
However, it’s worth mentioning that your clients aren’t the only source of potential business – other business owners can help you grow your client base as well. For example, if you’re a wedding photographer, you can set up a referral network with florists, wedding planners, caterers, and cake decorators. You can offer them a few free shots of their product which they can use in their marketing efforts, and they’ll be more likely to send their clients your way – it’s a win-win situation, and it doesn’t cost you anything.
Print Is Not Dead
While we do live in a digital era, it doesn’t necessarily mean that print is dead. In fact, it still has an important role to play in your marketing strategy, and instead of being replaced by the digital tools, they can be used together to maximize each other’s results. If you already have printed materials, enclose your brochure, ad, flyer, or any other printed marketing piece in all your outgoing mail.