Marketing Photography Businesses | How To Tell A Different Story, Break Through The Clutter, And Win More Photography Clients
Marketing Photography Businesses | Taking stunning pictures will only get you so far. One of the hardest challenges on your way to becoming a professional photographer and making money from doing what you love is figuring out how to get clients. You have to get your name in front of the potential clients, editors, event planners, and marketing professionals looking for a photographer. That means clearly defining the market you’re targeting and playing on your strengths and talents.
Launching a successful photography business depends on your understanding of business. Marketing can feel overwhelming and tiring at times, but if you measure the performance of your efforts, you can make smart decisions on cutting things that aren’t working and focusing on things that are effective. Yes, talent is helpful but it is no guarantee of a successful photography career. Are you a good photographer, but struggling to get clients and grow your business? Want some effective marketing ideas to take your photography business to the next level?
Make A Plan | Marketing Photography Businesses
Marketing doesn’t just happen by accident. Marketing takes consistent, persistent effort. This means that you try out and implement marketing ideas and strategies on a regular basis. Creating a marketing calendar will help you get a clear vision of what activities you’ll be doing each month to bring in new clients, prioritize the most important things on your to-do list, and pick activities that work best with your personal schedule.
Get A Professionally Designed Website For Your Business | Marketing Photography Businesses
Your website is usually the first impression potential clients have of your business and can be thought of as your virtual storefront, so there are no excuses for not getting one. Having a website enables you to brand your business, showcase your portfolio, tell your story, and help people find you. It doesn’t have to be an extensive catalog of every picture you ever took; if anything, it should be a simple website that shows a selection of your best work. With the addition of your contact details and links to other websites such as social network profiles, you’ve got yourself a platform which can be the first port of call for potential clients.
Utilize Social Media | Marketing Photography Businesses
One of the essential elements of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. It seems like everyone, from your friends to your neighbors and even your pastor are using social media nowadays. This means your potential clients are on there too! When you blog the pictures from your client’s session, take a moment to share them on Facebook, Twitter or any other social media network that your ideal clients use. They’ll share the pictures with their friends and you’ll get traffic as they point people your way.
Make A Promotional Video | Marketing Photography Businesses
A promotional video is one of the most effective ways to tell clients your story and provide an insight to your style and creative skills. A promotional clip involving an interesting idea and professional execution can become viral and create buzz around your brand. This doesn’t have to be created with fancy equipment and effects. Simple is sometimes the best. Capture footage of yourself working with clients during assignments and during your editing process. Introduce yourself during the video in a fun, memorable way. Use clean backgrounds, nice lighting, and engaging topics.
Create A Blog And Update It Often! | Marketing Photography Businesses
A blog is your space to communicate you! Write about humorous situations you encountered during shoots, post on recent work, and share anecdotes from your personal life. Blogs do require a serious time commitment, but the great thing is, your blog is essentially a blank canvas for you to express your creative ideas, share bits about your personality if you choose, educate clients and share with them the types of images and products you can take for them. A website is like a brochure, while a blog is like a conversation. Remember, a photographer holds a great deal of trust, and a blog can help foster that trust between you and your clients as they get to know you.
Referral Gifts Are Vital | Marketing Photography Businesses
Past clients are a great source of referrals, and what better way to encourage referrals than offering incentives? Offer a service or product that doesn’t cost too much, but has a high perceived value as a referral reward. Taking care of clients is an essential part of growing your business, as your ideal clients will refer you to their family and friends who may also be interested in your services. Referral gifts are appreciated by vendors that have given you business as well. Offer a free session or family portrait to keep them referring your business.