Marketing Photography | Marketing That Wins The Clients You Want: What To Ditch And What To Keep
Marketing Photography | Your brand will attract the type of clients you want to work with, or the ones you don’t want if you’re not careful. It’s far too easy in the today’s marketplace to get wrapped up in gear talk 24/7. You’re constantly being flooded with the latest and greatest, and you rarely spend any time thinking about the business and marketing side of your photography business. If you take good pictures, it doesn’t necessarily mean you’ll become successful and popular among your target audience overnight. You have to know how to sell yourself well first!
Whether you’re just launching your business or have been running it for years, marketing is something you have to dedicate time to each week. It can feel overwhelming and tiring at times, but if you remember to measure the performance of your tactics, you can make wise decisions on cutting things that aren’t working. Some of these ideas are quick and easy and others are more of a long term strategy that you should start now and will build up steam over time. Let’s get to the good stuff, shall we?
Start With Your Audience | Marketing Photography
It’s vitally important that you know exactly who your ideal client is and then tailor every part of your business toward the things he or she likes. If you’re launching a new photography business and you don’t have a target audience yet, simply define the type of clients you want to appeal to. Determining your ideal client can work the same whether they’re a real person or a fictitious stereotype. Think about the things that appeal to them. Which one of these things could you use to “hook” them and set you apart from the rest of your competition?
Optimize Your Website For Search Engines | Marketing Photography
Search engine optimization is not nearly as complicated as it is made out to be, and anyone with a blog can start implementing SEO tactics into their routine. Line your website with “key words” that match what potential clients will type into search engines when they are searching for great photographers. Put yourself in the mind of your client; what search terms would they use when they begin their online search? SEO is something you work on over time and build up a stronger online presence. It’s not something that you can do today to get clients next week, but again, it’s an essential part of a long term strategy.
Blog Often | Marketing Photography
Google likes websites that have fresh content on a regular basis. Blog the pictures you take, blog about things that appeal to your ideal client, and feature businesses that have similar target audience as you. Write informative, helpful posts that aim to assist your target audience, and try to blog at least once a week. For example, wedding photographers will want to publish a series on their blog with tips for brides for having better wedding photography, such as finding a great lighting company or not getting ready in a church kitchen, whereas portrait photographers may post about what to wear to a session.
Connect With Business Owners | Marketing Photography
Make connections with businesses who serve the same clientele. If your main focus is on wedding photography, build relationships with florists, wedding planners, wedding dress boutiques and caterers. It’s amazing how loyal business owners can be towards each other when you really hit if off. Make sure you’re marketing their businesses to your clients, and they’ll be sure to return the favor.
Getting Published In Magazines And Blogs | Marketing Photography
If you want to focus on building press and prestige for your work, getting published is an amazing way to go. You can submit images and story ideas to popular magazines in your field as well as local media. There’s a ton of wedding blogs out there that feature photographers, and there are some portrait blogs that feature portrait photography as well. Get featured whenever you can, then promote it where your clients can see it. There’s nothing wrong with reminding them how awesome you are.
Offer Referral Bonuses | Marketing Photography
Word of mouth advertising is one of the most effective things you can have for boosting your business and growing your client base. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. You’ll want to offer clients something of value, something such as a service or product you can offer them that doesn’t cost you too much but has a high perceived value.