Marketing Strategies | Small Advertising Budget? How Low Cost Advertising Can Rock Your Photography Business
Marketing Strategies | Most photographers, particularly those starting out, don’t have lots of money to spend on marketing. While the old saying — you have to spend money to make money — holds true, you can still boost your photography business without having to dole out big bucks. Many photographers are put off by the perceived cost of marketing but, thanks largely to the internet, there are so many opportunities for you to reach potential clients without spending a small fortune – and some of them are even free!
Is a “marketing plan” only for people with lots money to spend on a multi-faceted advertising program? Not really! Investing a lot of money in marketing may feel like a bit of a gamble. But not only is marketing more affordable than you think, but it’s also incredibly important in helping you make grow your business. Check out these tips for boosting your exposure even when you are operating on a shoestring budget.
Start A Blog | Marketing Strategies
A blog is a powerful way to keep your clients up to date on developments within your business, and a great opportunity to show potential clients the people behind the business. Rather than using it as a sales tool, a blog should be used to engage people, and get them talking about topics that are related to your business. But it’s tough to get traction when you start your blog, so if that’s the case for your blog too, guest blogging or article marketing may be for you. Figure out the top bloggers in your market. Reach out to these folks, pitch them on some article ideas you’d like to write, and (hopefully) write these articles for them.
Invest In Relationships | Marketing Strategies
It is a lot less expensive to keep a client, than it is to win over a new one. That’s why building strong relationships with your client base is critical. In these unstable times, consumers want to buy from brands they trust, and believe in. That makes one-to-one client relationships vital. Focus on relationship-building marketing tactics such as networking, building alliances with other business owners, and reaching out to old clients, friends and people you once worked with.
Make The Most Of Your Website | Marketing Strategies
Your website is your most effective marketing tool. Customers are spending more time online, and viewing more pages in less time than ever before, so your website has to immediately grab and hold them with information they need. Make sure all the pages are well-optimized for search engines, particularly those pages that describe your products or services. Include background information about your business, its values, media coverage, and charitable giving. Also, create a space for clients to post their experiences through a message board, or share their stories and testimonials somewhere visible for a website that works hard to help you close sales.
Use Social Media | Marketing Strategies
Another way to promote your business that is completely free is by getting active on social media platforms like LinkedIn, Facebook and Twitter. Again, pick the networks where you know your target audience is active. Don’t waste your money on advertising, or spend your time trying to get a build a presence of a network if none of your target audience is likely to see it. Social media tools and many free online tools can help you do marketing well, if you do it smart. Build a following on free social networks, and create profiles on professional business networks.
Ask For Referrals | Marketing Strategies
Recommendations and positive word-of-mouth are vitally important nowadays. Cautious customers want to know they’re making safe and smart decisions. Don’t be shy about asking for client referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. When a referral strategy pervades your entire business thinking, you begin to approach client relationships by asking “What am I here to give?” or “How can I serve” as opposed to “What can I sell?” It’s a win-win situation.
Don’t Drop Out Of Sight | Marketing Strategies
It’s always a huge mistake to stop interacting with clients: Out of sight = out of mind. So while the recession may have shrunk your marketing budget, it’s crucial to find a good mix of tactics you can use over the long haul to reach out to clients with sufficient frequency. By creating and allowing potential clients to sign up to a newsletter, you create a regular means of communication between you and your clients. You can let them know about new products and services, give them special discounts and run competitions.