Memorable Logo Design Tips | What Does Your Logo Say About You? Tips To Keep In Mind When Creating Your Logo Design
Memorable Logo Design Tips | We live in a world painted with brand logos. Open your fridge, flip through a newspaper, surf the Internet, and there they are! The moment you see a logo, you recall products, commercials, good experiences, and probably a couple of bad ones too, but the key point is you remember them. In an age when everyone has to have a website to support their product, service, or the business behind it, the demand for high-quality logos has never been higher. The value of an effective logo should never be underestimated; it is a crucial representation of your brand, and ultimately the most important tool for clients to remember your business.
A logo serves as a graphic representation of your company or organization. Businesses use them on stationery, advertising materials, and business cards as a simple visual symbol that enables easy recognition of the business. A good logo may not always catapult you to profitability, but a well-designed, unique logo that people remember can be an effective tool in your advertising strategy.
Is It Simple? | Memorable Logo Design Tips
Simplicity of design makes a logo easier for clients to remember and recognize. A well-designed logo will convey only one graphic idea, one gimmick, one point. Design for simplicity, not complexity. A simple design with readable, clean text is much easier to remember and recognize, and will not be easily confused with the myriad of existing logos. If you’re looking to grab the attention of potential clients, and remind existing ones of your business, a busy or cluttered logo isn’t going to do much for you. Some of the most successful logos have been the simplest.
Is It Practical? | Memorable Logo Design Tips
Can it be printed in different sizes without becoming fuzzy? An effective logo should be able to work across a variety of mediums and applications. Logos may look amazing on a computer screen, but that is not the only place they are used. Your logo should work as well on a business card as on the side of a truck. In the digital age, where logos will appear on multiple devices and across social media, you must design something that transcends paper. It has to also look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. A well-designed logo will make the same impression on a letterhead, as it does in your email signature.
Is It Appropriate? | Memorable Logo Design Tips
Is the design related to your industry? Is it consistent with the personality and tone you wish to communicate about your company? Before you start the design process, you must consider the goals and the values you want your logo to represent. Target audience, personality, and culture are crucial factors that determine your brand’s image. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Is It Readable? | Memorable Logo Design Tips
The goal of having a logo is to make your company name stick in the client’s mind. That can only happen if the client can actually read it, easily, without a magnifying glass. Don’t be tempted to make your logo design stand out by using whimsical fonts. The wrong font can dramatically change the message your logo is supposed to communicate. The right font will set a tone for the brand, and be reflection of the company’s vision.
Are The Colors Appropriate? | Memorable Logo Design Tips
When taking the brand’s personality into account, you have to think about every element of the image. Keep in mind that every color has a different implication, and can affect your message, so don’t fall into the trap of conveying the wrong message because of a wrong color scheme. Color is an amazing tool, but you won’t always be able to use it. Your logo can appear on a variety of media: signs, advertising, stationery, delivery vehicles, and packaging, to name just a few. Remember that some of those applications have production limitations. Your logo will be printed in black and white at some point, and a well-designed logo is just as recognizable in black and white as it is in color.
Is It Too Trendy? | Memorable Logo Design Tips
Think of the future and avoid being too trendy. A good logo will last your company 15 years and give your customers a chance to burn the image of your logo into their brains. Don’t worry about what everyone else in your industry is doing. Trendy logos get stale fast. An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years?