Memorable Logo Designs | How To Design A Memorable Logo: A Complete Guide to Crawling Inside Your Client’s Head
Memorable Logo Designs | Is your business trustworthy, legitimate, memorable, and unique? It’s a lot to pack into a tiny icon, but well-designed logos can achieve exactly that. Logo design is an essential process for any business. For a logo to serve its purpose of creating brand recognition, it has to be done right the first time. There are many stock logo websites online, but how do you design a logo that is unique, and only yours?
Creating the right logo can capture clients and influence buyers, and having the perfect logo design that people will remember requires a number of steps. Looking at some of the most effective logos of all time, it is easy to identify one key element – simplicity. Don’t over-complicate your design with fancy embellishments, drop shadows and outer glows – you should rather design something versatile, color-adaptable and memorable. Below you will find eight tips for designing that perfect logo that represents your company, brand, and beliefs.
Find A Great Designer | Memorable Logo Designs
The fact is that in the last decade, communications have become extremely colorful and eye-catching, so if you don’t design an attractive logo, potential clients will pass you by. Hiring a designer does require more of an investment, but the end result will be a logo with timeless beauty. If there is a limited budget, a small business owner may attempt to design their own logo, but will not be able to capture the detail that a professional eye can bring to the project.
Versatility Is Key | Memorable Logo Designs
Logos look very good on computer screens, but that is certainly not the only place they are used. A well-designed logo will leave the same impression on a letterhead, as it does on an article of clothing. Does your logo look good on a billboard, business card, brochure, or a t-shirt? Keep in mind that your logo also should be readable on, or adaptable for both black and white backgrounds.
Use Color Thoughtfully | Memorable Logo Designs
When used purposefully, color can be a great way to communicate. Color controls mood, and certain colors have specific meanings (white symbolizes purity, red is passion or warning, blue cool and calm). You can affect the interpretation of the viewer by simply changing the color palette, so make sure that you fully understand your core values in order to design a logo that reflects your brand.
Convey Your Style Of Business | Memorable Logo Designs
Consider a logo with more of a personalized touch. Target demographics, personality, and culture are crucial factors that determine the brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen. Researching the target demographic to determine what appeals to it goes a long way toward delivering a positive reception of the brand.
Make It Relevant | Memorable Logo Designs
If possible, make your logo match the industry that you’re targeting. If you’re a law firm, keep it professional and slick. Designing for a kid’s toy store? Using elements such as toys, or balloons immediately conveys a different type of brand, and will help an understanding of the business for potential clients.
Don’t Design For Trends | Memorable Logo Designs
Trends come and go, but style remains forever – so they say. This can be applied to the art of logo design also. A modern and trendy logo is fun to design, but it may go out of style sooner than you think. The design basis for a memorable logo should be timeless elegance, so it will look right no matter how many years have passed, or how many changes the brand sees as it evolves.
Keep It Unique | Memorable Logo Designs
This should be straightforward. You want to make sure that your brand is easily identified among your industry and competitors. The biggest mistake a small business owner can make is designing a logo that parodies, or imitates another brand’s design. A logo is a visual summary of the company it represents, and it should never remind people of another brand or business.
Keep It Simple | Memorable Logo Designs
A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The logo is the ultimate ‘elevator’ pitch to your potential clients and business partners. You don’t have time to recite your entire business plan in an elevator pitch, and the same concept applies to corporate logo design.