Memorable Logos | The Art of Creating Visual Identities: What Makes A Logo Design Memorable?
Memorable Logos | Is your brand trustworthy, legitimate, memorable, and unique? It’s a lot to stuff into a tiny icon, but well-designed logos can achieve exactly that. The value of a powerful logo should never be underestimated; it is a strong symbol, and ultimately the most powerful tool for clients to recognize your brand. The logo is one of a company’s most crucial brand elements, and its shapes, colors, fonts, and images usually are noticeably different from other logos in the same industry. There are plenty of cheap stock logo websites out there, but how do you design a unique logo?
When designing a logo to use for your business, think about how you want it to be viewed, because every element in it counts. It’s like creating the perfect recipe. Everything has to be of high quality, and in the right quantity. Having the right logo can capture clients and influence buyers. Here’s what you need to know about designing one.
Know Your Client | Memorable Logos
How you position the logo should be appropriate for its target audience, but so many business owners strike out, simply because they don’t do their homework. Target demographics, personality, and culture are vital factors that shape the brand image. When designing your logo, you should keep in mind that what appeals to an 18-year-old will be very different to what appeals to a senior citizen.
Great Logos Are Flexible | Memorable Logos
In today’s digital age, where logos will appear on multiple devices, and across social media, you must design something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. One way around designing a versatile logo is to begin creating in black and white only. This enables you to focus on the concept and shape, rather than the subjective nature of color.
Memorable Logos Are Simple | Memorable Logos
Design for simplicity, not complexity. A simple image with legible, clean text is much easier to remember and recognize, and not easily confused with the myriad of existing logos. Some of the most effective logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye, or detract from the impact of the message. A simple and clear identity will also catch the attention of a viewer driving by a billboard at 70 miles per hour, on packaging on the crowded shelves of a store, or pretty much anything else used for advertising, marketing, and promotion.
Make It Timeless | Memorable Logos
An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20, or 50 years? A modern, trendy logo is fun to design, but it may go out of style sooner than you thought. The design basis for a memorable logo should be timeless elegance, so it will look right no matter how many years have passed, or how many changes your business goes through as it grows. Your logo can be with you for years, whereas what’s cool today can be boring, and dated tomorrow. Trends come and go, but a timeless logo requires only small changes to adapt to new ages.
Fonts Can Make Or Break A Design | Memorable Logos
Typography is obviously central to a good logo design. The wrong font can drastically change the message the logo is supposed to communicate. The right font will set a tone for the brand, and be reflection of the company’s mission. Don’t be tempted to make your logo design stand out by using gimmicky fonts. When it comes to logo design, keep your font choices classic, simple, and avoid over-embellishing.
Be Unique | Memorable Logos
The worst mistake a business owner can make is designing a logo that makes fun of, or imitates another brand’s logo. A logo is a visual summary of the business it represents, and it should never remind people of another brand or business. Keep your logo unique, and avoid similarity to others. Possible copyright or trademark infringement aside, clients shouldn’t get confused and identify your logo with a competitor’s instead.
A brand logo is often the first experience a person will have with a company, which is why it must convey the right message and make a large impact. Following the tips above will ensure the design process goes smoothly, and the company is represented in the best light possible.