Memorable Photography Brands | Five Tips To Help You Create A Killer Branding Strategy For Your Photography Business
Memorable Photography Brands | Branding is one of the most important aspects of running a photography business, yet you’d be amazed just how many photographers think that branding is reserved only for the big shots. You’re a part of a saturated industry, and the number of photographers starting businesses keep growing each day. With this comes the challenge of standing out! What can you do to make a potential client choose you and not some other photographer in your area or niche? We’re here to help you find out!
There are more angles to building (and destroying) your photography brand these days than ever. To help you get started on the right track, we gathered some of the most effective branding tips even some of the most popular photographers are using to differentiate themselves in a saturated market. All of these tips are budget-friendly, so you can start using them today. Keep in mind that while some of these tips and tricks will yield results almost instantly, others might take some time to build steam, but the sooner you begin implementing them into your daily schedule, the sooner you’ll start seeing results.
You Are Your Brand | Memorable Photography Brands
There are many misconceptions surrounding the term “branding.” It’s rather simple – it’s not your logo. Sure, your logo is the face of your business and as such represents a vital element of your brand, but it’s far from being the only element! Instead, it should tie together your entire brand. So, what is branding? A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. You can build this image in a variety of way, only some of which we’ll go over.
Define Your Unique Selling Points | Memorable Photography Brands
You can’t be everything to everyone, so you’ll want to take some time to determine what it is that makes you stand out from the crowd. Are you budget-friendly, family oriented portrait photographer, or a high-end wedding photographer targeting traditional, slightly conservative brides to be? Keep in mind that if you try to be something you’re not, your target audience will figure it out, which will make them doubt your authenticity and even the quality of the services and products you’re providing.
A Memorable Name And A Simple Logo Are A Great Way To Start Building Your Brand | Memorable Photography Brands
Once you define your brand and everything you stand for, you’ll want to decide on the name of your business! While we didn’t have much say in choosing our own names, you can make up for it by choosing the name of your business. Some photographers use their own names and add “photography” to it, while others choose to come up with a completely unique name. Whichever way you choose to go, make sure it’s memorable and unique. The last thing you want from the name of your business is to sound like a nema of another photography business in your area.
Then, you’ll need to have a logo designed for your business. As mentioned in our previous post, it will often play the second fiddle to your work, but having a professionally designed logo will help you stand out and establish yourself as a reliable expert. Once you’re done designing it, remember to actually use it! Every piece of paper that leaves your office should feature your logo – but you can also use it as your watermark on each picture you share on social media, as well as other branded materials to build brand awareness.
Take Your Visual Identity To The Next Level | Memorable Photography Brands
After you sort out your logo, you can move on to other branded elements. The best way to tackle more items at once is to define your branding guidelines. This might not sound the most important thing to sort out if you’re the only one in charge of designing new materials, but once you outsource it, having clearly defined style guide will allow your designers to get a much better idea of the overall look and feel of your branded materials, helping them to design materials that will perfectly match your existing items!
This will also help you build a solid and consistent online presence, allowing you to use the same colors, fonts, graphics, and even similar imagery throughout. Your ultimate goal is to have your potential clients recognize your brand if they stumble upon your Twitter profile even though they only saw your website before that. Customize the profiles as much as the platform allows – use your headers, cover images, profiles pictures and keep them consistent across all social networks.
Create A Voice For Your Business | Memorable Photography Brands
What you say is important, but don’t overlook the importance of the way you say it! The voice you use is more important than many photographers think. It’s the language and the tone you use when engaging with your potential and existing clients, whether online or off. For the sake of consistency and authenticity, you’ll want to stick to your voice throughout – don’t use a laid back tone of voice on Twitter and go completely conservative and formal on your website. Whether you’re answering emails, composing a new tweet, blog post or Facebook status update, or even greeting a client in person, you need to make sure it all sounds like it came from the same source!