Memorable Startup Logos | Stand Out! Logo Design Tips To Keep Your Business Memorable
Memorable Startup Logos | A business logo is one of the most critical design decisions a business owner will ever make. It’ll be used everywhere; on your website, on digital or print documents, in ads, and any other property in the public eye. It’s the iconic face of your company, and a vital element in building a brand. If you want your brand to stand out from its competitors, a memorable logo is vital. Since your logo is an integral element of your brand and often the very first thing a potential client sees, designing one that appeals to your audience has to be a top priority.
Designing a new logo can be a difficult task for business owners. There are many options to consider – colors, font selection, images, size, shapes, etc. When you’re in the market to have a new logo designed, there’s always the temptation to take some shortcuts. Thing is, most of these ‘cookie cutter’ solutions will turn out to be neither cheap nor quick, and may cause a ton of headaches down the road – particularly when your startup business starts getting more high-profile. Here are few vital design tips that will help you design a memorable business logo.
Simple Is Sometimes Better | Memorable Startup Logos
Logos have more value for businesses trying to reach large numbers of clients than companies trying to reach a small number of other companies. A simple logo design enables easy recognition and allows the logo to be versatile and memorable. Powerful logos have something unexpected or unique without being overdrawn. Some of the most effective logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the effect of the message.
Include The Business Name | Memorable Startup Logos
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly identifiable, that’s because they’ve been around forever. While big brands are identifiable by an image-only logo, for small businesses it’s critical to include the business name in the logo. That’s not to say a logo can’t have a graphic and text. Later on, once the business gains recognition, the text can be left out. Unless you want to spend money to add ornamental artwork to your design, get a logo that people can read.
Make The Logo Readable | Memorable Startup Logos
The goal of having a logo is to make your business or product name stick in the client’s mind. That can only happen if your audience can actually read it, easily, without squinting. Most gimmicky fonts are too fancy, too weak, and are most likely being used (badly) on a hundred different cheap business cards right now. When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing. Limiting yourself to just one or two fonts is a great idea if you want your logo design to be clear and uncluttered. Too many fonts lead to only one outcome: alienating your target audience. Choose a design that is easily remembered, stands out from competitors, and relates to your brand.
Don’t Tinker With It | Memorable Startup Logos
Your logo is your company’s brand, so why would you invest all of the time and energy necessary to boost the recognizability of that logo if you aren’t going to use it on everything? The color palette you chose can be used to design your website, and the graphic portion can lend itself to a minimalist design if and when you decide to ditch the textual element. Once you’ve got a logo, resist the temptation to tweak it. Just be consistent – don’t use one logo on your business cards and another for your Facebook profile. While having an adaptable logo will let you be a bit more creative, it will not help build brand recognition.
Color | Memorable Startup Logos
Choosing a color palette is one of the most fundamental parts of logo design. Avoid bright, flashy colors – there is a reason why you don’t see very many logos that are neon orange and yellow. If your logo design uses color to communicate meaning, think about how you can convey that meaning when the color is removed. Sometimes this may mean changing the contrast relationship between different elements of your design so that they still convey meaning when reproduced in monotones.