Modern Business Card Designs | The Point Is To Stand Out, Not Fit In! 5 Tips For A Successful Business Card Design
Modern Business Card Designs | Your business card is a marketing ‘foot soldier’, presenting your company logo, and more importantly, your contact information to potential clients, customers and networking opportunities. A key element of the elevator pitch and essential part of on-the-ground networking, a simple business card is vital to boosting both the revenue and reputation of a small business. However, a large percentage of business cards end up in the pile in the desk drawer – everyone’s got a card, and only a small number of them get kept. How to make yours stand out?
That 3.5-by-2-inch card can either leave a lasting impression, or end up in the nearest garbage can faster than you can say, “Let’s do lunch.” Savvy, well-connected business people never leave home without a stash of well-designed business cards in their wallets, or purses, but what exactly makes an effective business card? These tips should give you some guidelines when looking to design your company’s business card.
Information | Modern Business Card Designs
The main goal of a business card is to make it simple for people to contact you. Include only the contact information that is absolutely necessary. Make sure your name, job title, and company name, or logo are clearly displayed. Think carefully about which contact details to include – you need to achieve a balance between providing enough points of contact, without making your card look cluttered. You don’t need to list all of your services, or every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Brand | Modern Business Card Designs
A business card showcases your brand by using brand elements such as logo, colors and fonts. If you have company colors, use them! Of course, if you don’t have any particular color scheme to work with, you’ll have free reign on your cards. A business logo is a critical branding element vital to business card design. Whether your logo is an image with words, or just logo type, place it on your business card in a prominent location. It is very important that your business card is consistent with your other branded materials. This helps to reinforce your brand, helping potential clients remember you and your company better.
Size | Modern Business Card Designs
If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand out from the crowd, there are advantages and disadvantages to take into consideration. The typically business card size is 3.5” x 2” — which means that wallets and business card holders are made to accommodate this size. There are things you can do to a 3.5″ x 2″ card to differentiate yourself (e.g., rounded corners), but going with an unusual shape can be dangerous. A round card, for an example, is really memorable, but it definitely won’t fit in standard business card holder device.
Stock | Modern Business Card Designs
The paper on which your business card is printed is one of the very first things people notice, and it can tell a lot about your business. A thin card feels fragile, and cheap. A thicker, heavier stock implies you care about your brand, and are proud of it. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Font | Modern Business Card Designs
Business cards are small, and because of that it’s crucial to include only the most important information about your business, rather than trying to squeeze every last detail into such a tight space. Be careful – small text can often look readable on a computer screen, but turn into an illegible smudge when printed. Keep the company name or logo between 12 and 15 in point size, while contact details should be kept between 7 and 8 in point size.
Back | Modern Business Card Designs
If all of the information fits neatly on one side without looking cluttered and without the font being too small, use the back side to include additional information or maybe a valuable offer. While you need to have written content on one side of the card, you can save the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business.