Modern Business Card | Business Cards Aren’t Dead – You’re Just Using Them Wrong!
Modern Business Card | Easily overlooked, but vitally important. Business cards. Having a professional business card is a reflection of your business, and as it is often the first item potential clients get from you, it is crucial to leave a lasting, favorable impression on them. A large percentage of business cards handed out end up in the trash – seems as if everyone’s got a card, but only a few get kept. How to make yours stand out?
So business card design has you stumped, huh? That’s OK! Few design projects are as nerve-wracking and important as creating your own business card. Walking on the tightrope between being too creative and simply boring can be a challenging task, particularly when you’re just launching your small business. Just like the clothes you wear, your business card tells potential clients if you’re professional, artistic, or a big ol’ ball of cheese. A well-designed business card lends legitimacy to your business, and can make you stand out in a saturated market. Check out some of our best tips on how to design a business card that leaves the best impression possible.
The Basics | Modern Business Card
First things first: Your name and email address. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about the contact information you’re going to include – you have to achieve a balance between providing enough points of contact and overwhelming your potential clients, after all. Also, unless you’re designing a personal or couples’ card for friends and family, use an email address that includes your website domain. Nothing screams “startup” like an email address that ends with hotmail.com, yahoo.com, or even gmail.com. Besides, if your email address includes your URL, you won’t have to include it again elsewhere in the design!
Link To Your Online Persona | Modern Business Card
If you have an active Twitter account that showcases your interest and expertise in your industry, consider including the handle so your potential clients can find you. This will show them that you’re dedicated, experienced, helpful, and active. Another way of saving space is to create a QR code for your business card. It’s a simple way to bridge your printed and online content – by scanning the code, your potential clients can automatically be sent to your website.
Layout Is Important | Modern Business Card
There are many different business card sizes, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Unusual shapes are eye-catching, but can be hard to store or carry around in your wallet. While the traditional idea of a business card is that of a horizontal format, sometimes a vertical aspect ratio can work nicely if you want it to stand out. Vertical format cards showcase your logo nicely, and can be quite artistic from a graphics point of view, while still being practical and easy to store.
Pay Attention To Your Logo | Modern Business Card
A business logo is an essential branding element essential to business card design. Whether your logo is an image with words or just logo type, add it to your business card in a prominent location. Let your logo do the talking – after all, that’s what you want people to see first. Your business card is supposed to emphasize your logo and reinforce your overall brand. After all, the more people see a logo, the faster they will remember your brand and what you can do for them.
Say It With Color | Modern Business Card
Bright colors – when used right – can make a business card stand out, and look distinctive. This strategy is often used by design and creative businesses trying to look fresh, exciting and innovative. However, if you are using colors, make sure they are the same like the ones used in the rest of your branding material. Also, the overall colors and font styles should match your online presence to ensure consistency.
Ensure Readability | Modern Business Card
Adjust the spacing between lines of text so that related details are closer together than unrelated items. For example, instead of putting equal space between every line of contact info, put less space between your name and title, less space between the lines of your address, less space between phone numbers, and so on. Also make sure the type color stands out against the background of the card, too. Light gray fonts on a white card makes it hard to distinguish letters and numbers.