Modern Photography Business Brands | Must-Read Branding Tips To Boost Your Photography Business
Modern Photography Business Brands | Starting a photography business has never been easier – the equipment has become incredibly affordable and consumer-friendly, allowing pretty much anyone with some extra cash on their hands to register a business, set up a Facebook page for their venture and go pro. Running a successful photography business, on the other hand, is a completely different story. Photography is one of the most popular hobbies and professions right now, making it one of the most saturated industries, which in turn makes standing out a real challenge. Standing out in a crowded market is challenging, sure, but far from impossible!
If you’re passionate about photography, you considered (or at least daydreamed about) starting your own business at one point or another. You shouldn’t throw away your dream of going pro just because the competition is fierce. There are things you can do to make sure you stand out from the crowd of other shooters in your niche and your particular area, grab the attention of your target audience, and build a solid client base. All you need is a brand! To help you get started on the right track, we gathered some of the most effective (and ridiculously affordable) branding tips every photographer needs to know about!
Define Your Ideal Client | Modern Photography Business Brands
Before you do anything else, you need to do your homework and clearly define your target audience. This vital first step will have a ripple effect throughout your marketing and branding efforts, and diving in head-first can do more damage that you think! Not only will it affect the tools you use to market your services, but it will affect everything from pricing to the overall look and feel of your brand. After all, what appears to one demographic won’t do anything for another. So, how do you go about it?
If you’ve been doing photography as a hobby or a half-time gig, you already have a pretty good idea of the people typically interested in the kind of services you’ll be providing. If you’re just starting out, think about the type of photography that you see yourself enjoying doing the most and go from there. Come up with a profile of your ideal client in terms of age, gender, location, marital status, and try to find out as much about them as possible.
Know Yourself | Modern Photography Business Brands
Once you define your idea client, you will have a much better idea of what kind of a brand you need to build in order to attract the right type of costumers. After all, there’s no need to brand yourself as a laidback, fun business if your target audience are high-end fashion magazine editors looking for photographers. Choose 5-6 words that describe the nature of your brand – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right.
Create A Visual Identity | Modern Photography Business Brands
We’re all slaves to first impressions, and in this day and age of 6-second, 140-character attention spans, that first impression is oftentimes the last. If you don’t leave a great impression on your potential clients the moment they lay their eyes on your ad, tweet, logo, or your business card, they’ll move on to the next photographer without giving you a second thought. And considering your logo will be their first contact with your business, you’ll want to start there and build on it!
Designing a logo involves a lot more than drawing a random shape and pasting the name of your business – it needs to convey the nature of your business, stand out from the crowd, and appeal to your ideal client. In order to do that, you will need a logo professionally designed for your business. While using cheap templates might save you a few bucks, it will make standing out from the crowd that much more challenging, since many other businesses are already using them. The last thing you want is to have your logo mistaken for a logo of another photographer, so take a look at what’s already out there and find an opening for something new.
Stick To Your Rules | Modern Photography Business Brands
Once you have the logo sorted out, you can then use certain elements to create a cohesive visual identity, such as the color scheme you used for your logo, style of graphics, and fonts. By using these elements consistently throughout your materials, both online and off, you will turn your brand into a memorable, visual experience. This is exactly why we create branding guidelines with suggested elements for our clients when we design their logo, making sure they have everything they need to build an attention-catching brand!
Your Reputation Is All You’ve Got | Modern Photography Business Brands
You could have the world’s best logo, a stunning website, and the most expensive equipment out there, but unless your clients are completely satisfies, you won’t stand a chance of turning your passion into a profitable and sustainable business. With as much as 70% of people relying on customer reviews before making a purchase, your reputation will make or break your business, so make sure you never stop improving the services and products you’re providing. In business in general, especially in the photography industry, there’s no marketing or branding tool more powerful than a happy client singing your praises.