Modern Photography Business Card | Key Secrets Of Making A Perfect First Impression With Just Your Business Card
Modern Photography Business Card | The business card is one of the most overlooked, yet incredibly powerful business tools any business owner can have. And boy, have they come a long way since the time they’ve been introduced. Nowadays, people are using business cards to do much more than simply provide potential clients and business partners with their most important contact details – whether you want to reinforce your brand, showcase your unique style, boost web traffic, grow your client base, or support your marketing strategy, your business card can help you do it.
That might sound like a lot to ask from such a small piece of paper. The typical business card in the United States measures only 3.5 x 2 inches, after all. However, it can, and it has been done! Not all business cards are created equal, though. We live in a time of cheap business card templates that oftentimes cost less than a cup of coffee, and most of these can actually do more damage than good. To help you get the most out of your business card, we put together a list of some of our favorite tips, tricks, and hacks we use whenever designing a business card for a client.
Contact Details Are The Backbone Of Your Card | Modern Photography Business Card
The main purpose of business cards hasn’t changed that much for centuries now. From the moment they were introduced as tradecards, they were used as advertising and also as maps, directing the public to merchant’s stores, and the content changed along with the technological advancements, introducing first the phone number, and later on the fax number and the email address. With so many ways for potential clients to reach out to you, what information is most important?
Your name should definitely be there, as well as the name of your business and its logo. There’s nothing worse than having to pick up the phone and call a business without having the slightest idea who will pick up on the other side. Of course, you’ll also want to include your phone number and the email address you check most frequently. Also, your website is pretty important, so make sure you include it in there as well. If you don’t run a studio, for example, you can leave out your physical address and add your social media links if you use social networks to promote your services.
Less Is More | Modern Photography Business Card
It’s critical you include only the most important details. For instance, there’s no point in including your fax number if you received only a couple of faxes in the last year. Remember that the space is rather limited when it comes to your business card, and including too many details will make the card appear cluttered. Resist the temptation to shrink down the text to fit more details, because even though this might look readable on your computer screen, the text might turn into illegible smudge when actually printed.
Ensure Readability | Modern Photography Business Card
You want to make sure your business card is super easy to read – your clients need to be able to read your phone number at a single glance, not sit there trying to decipher your contact details. However, font size is far from being the only factor affecting the readability. The font itself is another critical element that can make or break your card, so find a font that’s simple and easy to read. While complex calligraphic fonts might look interesting, if they’re difficult to read, your potential clients won’t try too hard to decipher the content, and your card might end up in the trash.
Pay Attention To Your Colors | Modern Photography Business Card
Another factor crucial for making your business card readable is the font color. You’ll want to make sure there’s plenty of contrast between the font and the background to ensure the details stand out against the background. The most readable option would definitely be using black font on a white card. However, if you feel adventurous and want to make sure your business card stands out, you can always use color. Color is one of the most powerful tools when it comes to graphic design of any sort, not just business card design. It can help you bring even a dull design to life, emphasize important elements, reinforce your brand’s visual identity, and even communicate a particular message.
Keep in mind, though, that every color has a different meaning, so you’ll want to make sure you take some time to do your research before communicating the wrong message to your potential clients with a simple brush stroke! You’ll also need to make sure the color scheme you use matches the color scheme you used for your other branded materials, both online and off, which will ensure consistency and help your card perfectly fit your brand’s ecosystem.
Add Some Extra Punch | Modern Photography Business Card
Your potential clients are handed dozens of cards each month, if not each week, and it’s the small details that can make yours stand out from even the largest pile. Consider including a discount coupon on the back to ensure they hold onto it. You can also add a near field communication (NFC) tag inside the card that will take your potential client to your portfolio website once they tap their phone on the card. It’s a really interesting (and effective) trick that will definitely grab their attention.