Modern Photography Logo Design | 5 Vital Tips For Designing A Powerful Photography Logo That Stands The Test Of Time
Modern Photography Logo Design | In this day and age, having a solid brand is vitally important for business success, especially in saturated markets such as the photography industry. This is your business identity and it will help you not only differentiate yourself in a crowd of photographers, but also appeal to your target audience and engage potential clients. The essence of each brand is the logo, so before you even think about other aspects of your brand, you’ll need to take care of the logo and only then move on to the rest.
As simple as most logos may look, designing an effective logo can be a challenging task, especially if you dive right in without any prep work. Unlike what many business owners think, designing a logo that works will require a lot more than simply typing the name of your business next to a random shape and calling it a day. To help you get a better idea of what a well designed logo can do for your brand, and how to design one, we gathered some of the most important design tips and industry secrets you can’t afford to overlook. So, sit back and read on!
Be True To Yourself | Modern Photography Logo Design
Authenticity is one of the most important aspects of your brand – from the design of your logo, to the way you greet your clients. While we won’t go too deep into other areas, such as the content you publish, for example, it’s critical we talk about authentic logos. Your logo will oftentimes be the first contact a potential client has with your business, and it can make or break your very first impression, so you want to make sure your logo does exactly what you want it to do.
Sure, your logo will provide a potential client with the name of your business, but when done right, a logo can do so much more: it can be the representation of your business and everything you stand for, and it can convey the nature of your brand. Is your brand fun, formal, laid back, or professional? Are your services high-end or targeted at the budget-conscious audience? All these, and many other characteristics can be convey using just your logo, so take your time to figure out the message you’re trying to communicate and find the best way to do it.
In Order To Be Number One, You Need To Be Odd | Modern Photography Logo Design
We’ve all heard of cheap logo templates available online, which is a rather troubling phenomenon for multiple reasons, especially from the branding point of view. Most of these templates, if not all, have been designed by amateurs trying to make a buck on the side. Nothing wrong with that, mind you, but keep in mind that these designs usually lack the usability and effectiveness majority of the professionally designed logos have. We’re not saying that all templates are bad, but even if you do manage to find the rare template that’s actually good, chances are that it’s already being used by other businesses, maybe even your direct competitors.
Now, since the logo is the face of your business, the last thing you want is to have your logo mistaken for a logo of another photographer in your area or your particular niche. This is why it’s crucial you actually do your research, look what’s already out there and find an opening for something new. Don’t imitate, copy, or parody another photographer’s logo – the goal is to come up with a unique design unlike anything else out there that will be represent your business and your business alone.
Stay Away From The Trends | Modern Photography Logo Design
Now, this one might be a bit confusing – after all, we are talking about modern photography logo design. However, mindlessly following the latest design trends just for the sake of staying relevant could do more damage than good. Just like fashion, the design industry keeps evolving and changing with new trends coming and going – and that makes overly trendy logos very likely to become outdated sooner than you think! While keeping track of the trends is a good idea, you need to make sure the trends you’re following when designing your logo are actually appropriate for your business.
Versatility Is Paramount | Modern Photography Logo Design
When designing a logo for your photography business, you’ll want to keep in mind that wile it may look very good on a computer screen, that is not the only place logos are used. In fact, a well-designed logo will make the same impression on a letterhead as it does on your website, or even a faxed document. After all, your logo will be used on various materials and in countless different ways throughout its life cycle, and some with have serious restrictions. To ensure perfect versatility, whenever we design a logo for a client, we do all the sketches in black, and start playing with different color schemes and shades only when we’re completely happy with the look and feel of the black version.
Color Can Make Or Break Your Design | Modern Photography Logo Design
Adding color can be the most exciting part of designing a logo. However, it can also be one of the trickiest. Color can help you bring even a dull design to life, grab the attention of your target audience, and even communicate a particular message. However, different colors have different meanings which can even vary depending on the part of the world you’re in, so do your research. The last thing you want here is to communicate the wrong message because you couldn’t be bothered to do your homework.