Modern Photography Logo Designs | Designing A Photography Logo In The Digital Era – Four Tips For Success
Modern Photography Logo Designs | In our previous post, we covered the nitty-gritty details of building a solid photography brand, which, as it turns out, involves a lot more than creating a logo. Just because designing a logo isn’t the only step involved, it doesn’t make it any less important. In fact, the logo will act as a representation of your photography business, and it needs to not only accurately convey the nature of your brand and appeal to your target audience, but it also needs to work on pretty much any material you use to promote your business, both online and off. Sounds like a lot to ask from such a small graphic, doesn’t it?
If you think that only your work will represent your business just because you’re a part of an incredibly creative and highly visual industry, you’re missing a critical marketing and branding opportunity. Your potential clients will be more likely to see your logo long before they check out your work, and if it doesn’t leave a good impression, they might not even bother with your portfolio. Creating an effective logo in this day and age and making sure it works regardless of the platform, material, or size can be a challenging task, but it can (and should!) be done. And no, you don’t have to blow your entire budget, or lose your mind in the process. With the right guidance, a few examples, and just a pinch of creativity (which you’ve already got covered!), you too can create a logo that works.
Showcase Your Creativity | Modern Photography Logo Designs
If you think you can get away with finding a cheap logo template online, typing in the name of your business, and calling it a day, you’re up for a rude awakening. You’re a part of a really creative industry and every element of your business should showcase that, especially your logo. It’s the first point of contact, the face of your business, and a representation of your style, so it needs to be custom designed for you. Not only will a generic template fail to convey the nature of your brand, but it will also fail to engage your target audience.
Logo templates can actually do more damage than good. In addition to being a poor representation of your brand, they also have all the telltale signs of amateur design, and even if you do stumble upon a decent template, chances are it’s already being used by other businesses, some even in your particular area. Since the last thing you want from your logo is to have it mistaken for a logo of another photographer, you need to take a look at what’s already out there and find an opening for something new if you’re hoping to stand out and leave a memorable impression on your potential clients.
Pay Attention To Color | Modern Photography Logo Designs
Color is a designer’s best friend, and being a photographer, you already have a pretty good idea how powerful color can be. It can help set the mood, convey the nature of your brand, and even make your logo stand out from the sea of other identities. However, can also negatively affect your logo – since each color has a different meaning, you’ll need to do your research before settling on a particular color scheme. The message your logo conveys isn’t the only thing affected by color – it can also affect the usability.
Since your logo will be used in a myriad of ways and on different materials throughout its life cycle, you need to make sure it seamlessly adapts to every single one of them, some of which will have considerable restrictions when it comes to using colors. For example, if you fax a contract to a potential client, the color will be removed from the design, leaving just a black or a gray scale version of your logo. Will it be just as effective when the color is removed? This is why we design all the logos we create for our clients in black first, and add the color only when we’re completely happy with the design itself, ensuring it leaves the same impression even without the color.
Size Does Matter! | Modern Photography Logo Designs
There’s no denying that the size will make or break your first impression. While your logo might look perfectly fine, impressive even, on your computer screen, keep in mind it needs to be just as effective whether you blow it up to the size of a roadside billboard or scale it down to make sure it fits your business card. Whenever we design a logo for a client, we use vector graphics. Vectors, unlike raster images, will allow you to scale your logo to pretty much any size without affecting the quality, whereas raster images will start breaking into pixels after a certain point.
Keep It Simple | Modern Photography Logo Designs
In addition to using vector graphics, you also need to pay attention to the overall design. While you may be tempted to add new design elements until the logo is completely unique, remember that less sometimes really is more, especially when it comes to logos. If you create a complex logo, it really likely to turn into an unrecognizable smudge when scaled down to fit your business card, as the finer details will blend together or completely disappear. Not only that, but a simpler logo is also a lot easier to remember, which is definitely crucial for the success of your logo and your brand in general.