Modern Photography Portfolio Tips | 6 Tried And Tested Ingredients Of An Effective Photography Website
Modern Photography Portfolio Tips | If you decided to join the photography industry, no matter what your particular niche is, sooner or later you will need a portfolio website to showcase your work. Why is it so important to have a portfolio? At the end of the day, most potential clients only believe what they see, and your photography portfolio is the visual proof of your expertise, taste, unique style, as well as your personality.
Back before the internet, photography had to put together physical, printed portfolios and hope to get an interview so SOMEONE would look at their work. These days pretty much anyone connected to a device with internet access can view your work. However, setting a generic website is no longer enough, and if you haven’t updated your website in a while, chances are, you’re probably losing out on clients just because your portfolio doesn’t give them all of the information they are looking for.
Standing Out Means Being Different | Modern Photography Portfolio Tips
While there are free website templates out there, you have to think of your website as of your virtual storefront. Your clients are likely to visit your website long before sending you an email or picking up the phone, which means you want to make sure you leave the best impression possible. Don’t copy someone else’s portfolio website just because you think it looks good. It’s critically important that your portfolio website shows off who you are and what you can do for your potential clients: by setting up an original website you’ll help ensure that it comes to mind when people are searching the services you’re providing.
Include A Logo And A Tagline | Modern Photography Portfolio Tips
Let’s cover the basics first. Your logo is the face of your brand; your tagline is your introduction and your elevator pitch. In the short-attention-span internet age, you have to be able to grab the attention of potential clients and answer the question “why?” very quickly. In the Western world, we read from left to right, top to bottom, so it’s only natural to feature your logo in the top left of your website so that users can instantly identify who owns the website. Your tagline should be short and snappy, summarizing what you do.
Showcase The Best Examples Of Your Work | Modern Photography Portfolio Tips
This is a photography portfolio website after all, so your portfolio page will affect whether the website as a whole is interesting or not. At the end of the day, visitors are there to see your previous work to decide whether you’re good or not and for general interest, or to see what you’ve been up to in the past. Think of your portfolio website as a living CV: the content on it should be up-to-date and make it clear to potential clients what you can do for them. It’s a vehicle for showcasing your work, professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.
Make Your Portfolio Easy To Navigate | Modern Photography Portfolio Tips
This is pretty forehead-slapping common sense. Still, it’s worth repeating: the best website doesn’t mean anything if it’s hard to navigate. Make the navigation as easy as possible so people can focus on the photography without being distracted by trying to figure out how to get from one point to another. If you can’t get to your work examples easily or quickly be able to contact you, then it doesn’t really matter how good your work is: the visitor will potentially grow frustrated and try another designer.
Include Your Contact Details | Modern Photography Portfolio Tips
The goal of your portfolio is not only to showcase your beautiful work but also to have people contact you. If your website doesn’t make it clear how potential clients can get in touch with you, they won’t try very hard to find out. Dedicate space on your homepage to telling people how they can reach you, but don’t just throw in a contact form; instead, feature your email on every page. This makes it easy for people who are contemplating contacting you to take down your information for a later time.
Pay Attention To SEO | Modern Photography Portfolio Tips
If all you have on your website is a title and some pictures, there won’t be enough text for Google to figure out what your website is about. The SEO basics are pretty easy, and you can start by matching keywords deployed in your content to the keywords that people are typing into search engines. Another great tip for improving your photography site’s SEO is to add Alt and Title tags to every picture you upload to your portfolio!