Modern Photography Portfolio Websites | Want Real Website Hacks? Check Out Our Photography Website Guide
Modern Photography Portfolio Websites | It’s almost unbelievable how far we’ve come when it comes to the World Wide Web. Most of us still remember when having a website was ridiculously expensive. The hosting was super expensive, so most of small business owners opted for free platforms, while having your own domain was the ultimate proof of success. Nowadays, however, pretty much everyone with some extra cash on their hands can set up a website. In fact, that’s exactly what’s happening. As a result, there are almost a million photography websites out there!
Needless to say, standing out in such a saturated industry can be quite a challenge. The good news is that most of these websites are absolutely terrible. In other words, you can stand out from the crowd with the right guidance, a few industry secrets and just a pinch of creativity. Considering you’re a photographer, it’s safe to say you’ve got the creativity bit taken care of. And the rest? We can help you with that! We put together a list of our favorite website hacks that are bound to get you noticed. Let’s check it out!
You Have To Be Odd To Be Number One! | Modern Photography Portfolio Websites
The only way to stand out is to be different. Yet, you’d be amazed just how many photographers out there use the same web templates. You’re a part of an immensely creative industry, and you want to showcase your creativity. It doesn’t matter how great your work is, if a potential client has a feeling they’ve already seen your website countless times, it will detract from your work and water down the visitor’s first impression. So, if you want to stand out, stay away from the generic templates and use a website that’s an accurate representation of your brand.
Still not sure you should use services of a professional? While you may believe you’re saving money by purchasing a cheap web template, you’re more than likely to be doing more harm than good. You see, these templates are usually developed by amateurs or beginners, and they have all the telltale signs of poor design. Remember, your website will be the first contact a potential client has with your business. If they notice you don’t really care about the quality of your website all that much, what will they think about the quality of the services and products you’re offering?
Prioritize! | Modern Photography Portfolio Websites
Why are you setting up a website? Are you trying to showcase your work or your developer’s mad skills? Keep in mind that your work should be the main focus, not the design of the website itself. This means you’ll want to avoid cheesy special effects and unnecessary design elements. Sure, they add bling to your website and make it slightly more memorable, but this will also overshadow your work and detract from its impact. Besides, simple doesn’t have to be boring. Instead, it will push your work front and center, where it belongs!
Simplify! | Modern Photography Portfolio Websites
If there’s one thing you simplify about your website, make sure it’s your navigation bar. It’s the strip at the top of each page with the links to the most important pages. Now, since you want your visitors to stick around, you might be tempted to include as many links in there as possible, you’ll want to limit your selection to only the most important links. You can always tuck away the rest in the sidebar or the footer. If you include too many links in your main navigation, you might end up overwhelming the visitor with too many options.
Narrow Down Your Selection | Modern Photography Portfolio Websites
You want to showcase your work to your potential clients, we get it. However, don’t mistake your website for cloud storage. After all, there’s really no need to upload every photo you ever took. Instead, narrow down your selection to only the examples from your area of specialization. If you’re trying to book more weddings, for example, there’s really no need to upload galleries upon galleries of newborns to your website.
The truth of the matter is that regardless how much a particular shot means to you, unless it showcases your area of specialization, your skills, and your unique style, it doesn’t belong on your website. If you choose to upload too many photos, you’ll slow it down considerably, especially if you upload them without optimizing them first. And lastly, even if you do choose only the appropriate photos and optimize them before uploading them, you’ll still want to limit your selection. Too many photos will leave your visitors feeling like your portfolio is dragging on and on, which will only frustrate them.
We’re All About Mobile Devices | Modern Photography Portfolio Websites
The number of people using mobile devices to access the Internet is about to surpass the number of desktop users, which means you need to make sure your website is mobile-friendly if you want to provide potential clients with a seamless browsing experience. A responsive website will allow you to set up only one website that adjust to fit pretty much any screen size, without wasting a single pixel of the precious screen real estate. Not only that, but search engines pay attention to this as well, so not having a mobile-optimized website will only hurt your rankings.