Modern Photography Welcome Packets | Master The Art Of First Impression With A Custom Welcome Packet
Modern Photography Welcome Packets | Photographers rely on word of mouth marketing more than most other business owners, which is why you need to make sure your clients feel welcome and comfortable with their decision to hire you. From the look and feel of your website, to the way you answer your phone, every little detail counts. Yet, most photographers stop paying attention to the small details as soon as they book the gig. And while a client isn’t likely to cancel their session just because you didn’t send them a welcome packet, sending one will improve your chances of getting referrals.
Photography industry is an incredibly saturated one, and your ability to stand out from the crowd of other shooters will be critical for the success of your business. The equipment can’t do you much good there – after all, it has never been more affordable, which means everyone with some extra cash can get their hands on the same camera body and lenses many pros are using. But going that extra mile for every client will definitely leave a lasting impression and help you differentiate yourself from every other photographer in your niche. After all, they say the extra mile is never a crowded place. Even a journey of a thousand miles begins with a single step, and to help you take that first step, we gathered some of our favorite design tips for creating a welcome packet that will help you grow your business and build a solid reputation.
Prepare Your Clients For The Session | Modern Photography Welcome Packets
One of the most important things a welcome packet will do is prepare your client for the session and help them get a better idea of what to expect. At the end of the day, a great photo is a collaboration between the photographer and the subject, and it can only happen if both of you are working together. Unless you’re a fashion photographer, you’ll be working with “normal” people, and not professional models. To make the session as enjoyable as possible, and to make your job a lot easier, you’ll need to start preparing your client the moment they book a session.
The welcome packet you’ll need will vary based on the type of photography you specialized in, but the overall purpose should be the same, regardless of your niche – to help your clients. So, for example, if you’re doing portrait photography, you’ll want to include a posing guide, or tips on what to wear. If you’re a newborn photographer, including tips and tricks on preparing the baby for the session and keeping it calm throughout will be a great idea.
Reinforce Your Brand | Modern Photography Welcome Packets
Looking at things from your a client’s perspective is important, but it’s not the only thing you need to keep in mind when designing your welcome packet, because it can do much more than provide a client with the most important tips and guidelines. When done right, your welcome packet can help you reinforce your brand, but in order to do that, you will need to set your branding guidelines if you haven’t done it already. This will save you a lot of headache down the road and help you ensure consistency throughout your materials.
Every time we design a logo for a client, we make sure we create branding guidelines, so they have everything they need to design any branded and marketing item, whether they decide to do it on their own, or hire another designer that might not be too familiar with their brand. So, if you haven’t already, you’ll want to clearly define your brand’s color scheme, specific graphics, as well as fonts you’ll be using throughout your materials. This, in turn, will turn your welcome packet items into a cohesive unit and a memorable visual experience, so even when your clients lay all the items next to each other on a desk, they will all look and feel like they came from the same source.
Boost Your Network | Modern Photography Welcome Packets
Business-savvy photographers figured out a long time ago that they can get referrals from other business owners, not just their clients. The trick is to set up a referral program with business owners that are targeting the same audience as you are, but are providing non-competing services. For example, if you’re a wedding photographer, you’ll need to consider approaching florists, wedding planners, cake decorators, caterers and make up artists.
You’d be amazed just how loyal to each other business owners can be once they really hit it off. Just make sure you send them a thank you gift for each new client they send your way and return the favor by sending your clients their way. And your wedding packet is the perfect opportunity to do just that! By including a list of preferred vendors in your packet, you’ll be promoting their services and boosting your network, but you’ll also appear as an experienced and respected industry leader with contacts throughout the industry.
Quality Is Everything | Modern Photography Welcome Packets
You can create the most appealing welcome packet and provide your clients with everything they’ll need, but if you decide to cut corners and have it printed on cheap materials, it will never be as effective as it could be. Your clients will definitely notice the difference between thin, cheap paper and high-quality stock, so you won’t be fooling anyone. Think about it – what will a cheap, flimsy paper stock say about the quality of the products and services you’re providing?