Modern Web Design | Websites For Small Business: Expert Advice In Plain English For The Small Business Owner
Modern Web Design | An engaging website that appeals to your target audience can determine whether a potential client decides to stick around and browse your website, making a purchase in the process, or simply move on to one of your competitor’s websites. Oftentimes, your website is the first contact that potential clients have with your company, and if it doesn’t instantly hook them, you can miss out on hundreds of potential clients.
If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in serious danger to fall further behind your competition. A website is one of the most important elements of your small business; even brick-and-mortar stores can benefit from a website that showcases their inventories and helps clients locate them. Whether you like it or not, Internet users expect your website to be aesthetically pleasing with professional looking facade. Anything less will only make your online business look unreliable and amateurish.
Brand Identity Will Make You Stand Out | Modern Web Design
A strong brand identity is crucial, because you want your website to look as professional as possible and evoke the sense of confidence in potential clients. The Internet offers small businesses the chance to look much bigger than they are through the use of clever branding and marketing. Save the smiley faces and animated graphics for emails to your friends and family. Your website should have a professional look that matches your brand. Use colors that go with your logo colors; choose one or two fonts and use them consistently across the website; make sure graphics or photos complement each other and look professional.
Minimize Options | Modern Web Design
Case study after case study has shown that making a website easier to navigate improves its effectiveness. If clients can’t find your products, how are they supposed to make a purchase? The more navigation options and links you include, the sooner you will lose the potential client. Navigation is vitally important, it’s how visitors find things on your website, so make sure to make things as accessible as possible. Give each of your navigation links a space of its own, don’t make post navigation look like category selection.
Optimize Your Website For Search Engines | Modern Web Design
Whether or not you choose to optimize your website for search engines should depend on how much your business will benefit from boost in website traffic. Follow the recommendations of the search engines – most set out rules for web masters that outline what they would like to see in a website. However, it’s never advised that a business owner tries to optimize its website without professional help. This is a highly time-consuming, complicated process, and if you go it alone, chances are you’re just wasting your time, particularly if your business is in a competitive industry.
Keep It Concise And Readable | Modern Web Design
Aim for at least 250 words of text per page, with keywords included. You can also make text as easy to read as possible by using bullet points, numbered lists and bolding to draw the visitor’s eye to the most important points. Make sure your choice of font and font size are based on readability rather than only on visual appeal. Remember that people with different levels of vision could be viewing your page and aim to be as inclusive as possible.
Pictures Are Important | Modern Web Design
Don’t skimp on photography! Use pictures that are interesting, but also effectively represent your business (don’t false advertise). If you don’t have good quality pictures, find a photographer, and don’t do it yourself unless you have a secret photographic gene. If you’re selling products and your clients are going to purchase them online, you have to make sure that the product pictures – or graphical images and descriptions – are clean, crisp and appropriate. You can have a great website, but if your product pictures don’t look great, your potential clients will think twice about making a purchase.
Include Contact Information | Modern Web Design
If potential clients visit your website and are not sure whether they want to contact you, they need an incentive or a gentle push from you to engage. Therefore, optimizing your site for client engagement is key to getting new business. Make sure you provide relevant contact information – including phone number, email and physical address – on your home page, or as a header on every page. The idea is to make it as easy as possible for someone to get in touch if they have a query, encounter a problem or would like more information on your products or services.