Modern Websites | The Hottest Web Design Trends of 2014

Modern Websites | The Hottest Web Design Trends of 2014

Modern Websites | The ever-changing world of online business may seem difficult to penetrate, but one of the most important things in becoming successful is to keep on top of the changes and new trends in web design and marketing. The internet as we know it is over twenty years old. As with anything that grows, the world wide web has evolved noticeably over the last two decades. Like the internet, web page design techniques constantly change to enhance the user experience. If you’re a professional designer or a small business owner, keeping up with web design trends can help your web page significantly.

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Flat Web design | Modern Websites

Windows 8, Facebook and Gmail use it — a flat design and user interface that focuses on simplicity. Flat design works without heavy gradients, shadows, unnecessary decorations, three-dimensional effects and images that don’t add value to the content. Flat is a mix of interesting and smooth colors, combined with complete and total simplicity, which brings web pages and web applications to life.

Responsive Web Design | Modern Websites

This will become a standard, no question about it. Clients will ask for it, developers will learn the coding and then push for it. Imagine having a web page that automatically fits the size of the screen or window that it is being displayed on. This is exactly what responsive web design is. When viewing a responsive web page on a large screen, the site will scale to take advantage of the available screen space, while on a mobile screen, the site will automatically scale to a more mobile-friendly version without losing content or multimedia.

Modern Websites | The Hottest Web Design Trends of 2014

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Advanced Typography | Modern Websites

Typography has been getting a lot of attention on the internet too. With the rising support of SVG icon fonts, those too have been becoming more and more popular. Web fonts are on the rise, designers are favoring bigger font sizes than ever, and mix and match is proving to be really popular. Also, responsive typography should become a bigger part of responsive web design. The better the browser gets at typography, and it’s already pretty good right now, we’re hopefully going to see more progressive usages of fonts in web design.

Parallax Scrolling | Modern Websites

Parallax scrolling is an amazing scrolling technique, where background images move at a slower rate to the foreground images, creating an illusion of depth, while scrolling down the page and adding to the immersion. The parallax effect has been used in classic video games for a long time, but it was brought back into the trend in the website design community, when it was first used for the background of Silverback application website. Parallax scrolling can sometimes be really graphically-intensive, so it is important not to overuse it and to make sure that your website remains well optimized for slower Internet connections.

Video Usage | Modern Websites

Increasing broadband Internet speeds and new web technologies like HTML5 video have lead to an increase in online video usage. Product videos, video storytelling, and even video backgrounds have become popular in web design. It is the most powerful visual storytelling technique, as it uses visuals and sound to make connections. The only direction the video is going is up.

Modern Websites | The Hottest Web Design Trends of 2014

Fixed Navigation | Modern Websites

This is when you scroll down and the navigation (or some other content unit) stays on the page. Sometimes the navigation will reduce in height into a narrow bar, or a small icon that can be expanded. There was a time when designers felt the need to over-design just about everything on the web page, including the main menu. Thankfully those times are long gone, and we no longer need to look for a flash menu buried under a ribbon somewhere on the side of the screen. We often see websites that integrate social media, search and even purchase options within their fixed navigation bars, making the user experience more accessible and seamless. We will be seeing a lot of advancement in this field, not just in the year 2014.

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Bigger, better imagery | Modern Websites

Designers have been pushing for better images for a long time, yet they’ve always had trouble on the client side. 2014 has brought higher quality, more creative and unique images because of multiple reasons: pricing is affordable; loading speed is faster than ever; access to high quality images is everywhere. Massive pictures and background images – as opposed to patterns for texture – seem to be increasingly popular, and they certainly look nice on retina displays.

A solid, focused web design is more important than a trendy one that doesn’t serve a purpose. As you plan your changes with a web designer, take into consideration your goals for the site, your company’s objectives and values, and key conversion points that you want to enhance.

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