Most Effective SEO Strategies 2014 | 5 SEO Tips To Help Your Website Survive Past 2014
Most Effective SEO Strategies 2014 | When potential customers search for your products or services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your web page. SEO will give you results and as soon as you start your SEO efforts, traffic will amplify at a stable rate. Using tools to track traffic to your website you can clearly watch as more people visit your site and sales go through the roof. Simply put, SEO produces long-term results that, if implemented efficiently, increases web traffic, generates sales and grows your brand. No matter how great a message, product or service is, the bottom line is that if no one can discover it, it’s simply irrelevant.
Headlines | Most Effective SEO Strategies 2014
Your headline is the first, and possibly only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even be present. Even if the dollar value isn’t accurate, we still know that headlines are super-important to our content. We know they’re the first step. The job of the headline today is basically to get the reader to click open the article. So to write effective headlines, we believe we need to have a mix of keywords for context united with story elements for click ability.
Title Tag | Most Effective SEO Strategies 2014
Title tags—officially called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a specified page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and brief description of a page’s content. Title is highly relevant to the page it refers to, it will possibly be displayed in a web browsers window title bar, and the clickable search snippet link in Google, Bing and other search engines.
The perfect title should appeal to both humans and search engines and should find the sense of balance between being compelling and being factual. It should be concise, expressive, include keywords, attract attention and entice people to click on it.
Make it Social | Most Effective SEO Strategies 2014
If links were a way for people to “vote” in favor of websites, social media sharing represents a way for that voting behavior to continue. Social signals are emerging as ranking factors as search engines determine how to leverage our social communication and behavior. Social media is a dynamic world of interaction and activity where things are constantly happening in real time. This is why it’s so essential that you have a social media presence – not just social media accounts where you never or rarely post anything.
You’ve got to be active, and you’ve got to be social. Having a strong social media presence is so essential, and some business owners just can’t wrap their head around it, especially the older generation. Even if you take SEO out of the picture it is still crucial to have an online social media presence.
Images | Most Effective SEO Strategies 2014
Website images are still one of the most under-optimized and under-utilized SEO asset. With how visual we are these days as online searchers, the production of great visual content and images is another opportunity for your website and brand to be found in search. As odd as it might seem, the filename plays a role in Image SEO so before you upload your image you need to pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings. Because search engines can’t read images, you need to use alt tags to label your image.
Image needs a proper description, without keyword stuffing and it should be keyword rich. Add alt tags and title in all of your photos and make sure to optimize the size to cut the server load.
Content is King | Most Effective SEO Strategies 2014
All the top search engine rankings in the world cannot make up for a page so repulsive that no one stops to read or carry on visiting it. Though there are plenty of phrases people still don’t search for, your chances of receiving organic search traffic boost exponentially, based upon the quality of your copy. Quality means that the content should be well written and be free from those awkward typos that make visitors wonder if your website really knows what it’s talking about.