New Photography Business Tips | The Full Picture On How To Turn Your Photography Hobby Into A Viable And Successful Business
New Photography Business Tips | In the past few years, camera equipment has become more affordable than ever before, and as a result, everyone with some extra cash lying around can become a photographer. However, that doesn’t mean you should toss your dreams of owning a photography business aside. It just means you have to work a little harder to stand out from the flock of other photographers in your area or particular niche. The photography industry offers many opportunities for keen amateurs who want to make a living from it.
There are many different aspects to the photography industry, from wedding photography and portraits to commercial and stock photography. Some parts of the industry are relatively easy to join while others take years of experience and training. And, in a fiercely competitive market, in which anyone can buy a camera, your experience, credibility and business skills will be stretched and challenged in the early days. If you’re thinking of starting your own photography business, this is what you need to know to succeed.
Invest In The Right Equipment | New Photography Business Tips
A photography business may operate in several forms, whether opening a portrait studio, working weddings, taking school photos, freelancing for media agencies, shooting drone photos or making gallery-quality photographs – each has its own required equipment, from a remote control, to trigger the shutter without causing the camera to shake during timed exposures; an underwater adapter, to photograph aquatic wildlife; to background cloth and a chair, if you want to take pictures in a studio; as well as lens filters, if you need to compensate for conditions beyond your control. Know what type, or combination of types, of photography you want to specialize in and buy equipment accordingly.
Come Up With A Pricing Plan | New Photography Business Tips
How much will you charge for the services you’re providing? It’s a tough question for every photographer, particularly if you’re just starting out. Figure out what one hour of your time is worth, and define your pricing tiers, gross margin levels, and any discount that you plan to give out. Do you have different pricing options for different groups of clients?
Set Up A Website | New Photography Business Tips
A vitally important step when starting a new photography business is something many photographers ignore – building an online portfolio to showcase the best examples of your work. This does not have to be elaborate, but potential clients will want to see what you can do for them before they decide to hire you. There are free website templates out there, but your website is like your storefront. You want it to be impressive, so it’s best to have a website professionally created. Professional presentation of your work is critical, and if you are not prepared to throw good money at it, you will not stand out in the theater of presentation to your clients.
Optimize It For Search Engines | New Photography Business Tips
Setting up an appealing website will only get you so far. In fact, if you put up even the world’s most beautiful gallery of images on a website and do nothing more, it is unlikely that even one person will find your website when searching for a photographer. Why is that? Because you haven’t optimized your website for search engines. If you find it hard to do it all yourself, then investing in a monthly contract with a reputable SEO agency will definitely be worth your while.
Social Networking Is No Longer Optional | New Photography Business Tips
In the beginning, find as many different ways as possible to market your business. You never know what might catch a customer’s eye and advertising can been done at little or no cost through social media. Blog, tweet, Flickr, Facebook, Instagram, Google+, LinkedIn, do it all and do it often. Share your work, support other artists whose work you love and be generous with your information.
It’s Not That Hard! | New Photography Business Tips
Your chances of success will be multiplied if you know your craft and if you take the time to gain experience working for someone else. However, once you get the hang of it, running your own photographic business is a challenge that will bring its own rewards. Sure, as with any new business, you’ll have ups and downs, but if you’re committed to your craft and work to give each customer a great experience, you’ll earn a solid reputation as a go-to photographer.