New Photography Marketing Ideas | Five Winning Marketing Tactics For Photographers (And Why They Work)
New Photography Marketing Ideas | Have you made any New Year’s resolutions for 2016? Are you going to read more books? Start eating healthy? While you can afford to skip the entire resolutions tradition in your personal life (we already broke our “no sweets at the office” resolution), January is a great time of the year to take a look at your photography business and what you’ve achieved last year. It’s also a great time to think about what needs to be done in order to improve your business and come up with a solid strategy.
While sweets can wait till next Monday, next month, or my personal favorite – next year, your business cannot. If you’re hoping to grow your business in 2016, you need to start acting now and any successful business owner will tell you that in order to achieve your business goals, you’ll need a plan. Not sure where to begin? We can help! We gathered the freshest and most efficient marketing tactics you can start implementing in your daily routine right away.
Throw Away That Old Marketing Guide You Got For Christmas Back In 2009 | New Photography Marketing Ideas
Times change, and if you don’t change and evolve with them, you’re risking falling behind your competitors and losing even your existing clients. Just like you’ll tweak the packages of the services you’re providing, and invest in new, better equipment every now and then, you should tweak your marketing efforts and stay on top of the latest trends in the marketing industry. You need to know what works today and the marketing landscape changes rapidly. So, before putting any marketing tips or marketing tactics into place, check the date of the information you are using. If you don’t bring your A game, your business will suffer.
Beyoncé Might Be Queen, But Content Is Still King | New Photography Marketing Ideas
There’s no denying that you need to focus on building an online presence if you’re just starting out in the industry, or at least maintaining your presence if you’ve been around for some time now. To get the most out of content marketing, consider setting up a blog on your website and maintaining it. When updated on a regular basis, your blog will give you creative and unique material to share on social media, and if it’s interesting and informative, it will give your visitors a reason to keep coming back to your website for more and even share your posts with their friends and followers.
Get Out Of Your Pajamas | New Photography Marketing Ideas
One of the biggest myths in business is that you must have a large network if you want to succeed. The reality is that the size of your network is not what’s important. It’s the people within your network that counts. You’ll want to network with other business owners that are providing non-competing services and products, but are targeting similar audience. For example, if you’re doing portrait photography, you can approach makeup artists, or if you’re doing wedding photography, you should consider approaching wedding planners, caterers and florists and offer them a few free shots of their products.
You’d be surprised how loyal to each other business owners can be once they really hit it off. They’ll send their clients your way, and you can recommend them to your own clients as well. It’s a win-win situation. But to meet those people, you’ll need to stop binge-watching Gilmore Girls (or am I the only one obsessed with that show?) and get yourself out there. Attend networking events, join clubs and hand out business cards. No one will represent your business better than you, after all!
Treat Your Clients! | New Photography Marketing Ideas
It’s not just other business owners that appreciate free stuff. Everyone will appreciate a gift – and you should make the most out of it! For example, offer a referral gift to your clients for each new client they bring in! You’ll want to offer something that has high perceived value, but doesn’t cost you too much. Think a couple of free prints, or a discount on the next purchase. While most satisfied clients will refer you to their friends and family, that doesn’t mean there’s nothing you can do to encourage the reluctant ones as well!
If You’ve Got It, Flaunt It… Testimonial Page, That Is! | New Photography Marketing Ideas
We live in a time of social validation – people read reviews and check ratings before doing pretty much anything – whether they’re buying a book on Amazon or hiring a photographer. While your About Me and Services pages are important, you’ll also want to set up a Testimonials page where you can feature reviews of your past clients. Ask satisfied clients to write a quick testimonial about the experience they had working with you, and ask them to share it with their friends and followers after you publish it on your website. This will drive traffic to your website, and boost your business – people are more likely to make a purchase after reading a friend’s testimonial than after reading a generic About Me page.
And there you have it – a short list of the tips that will get you going. Keep in mind that this is by no means a complete guide – every business is unique and you’ll want to take the time to figure out what you’ll need to do this year to boost your business. Good, realistic business resolutions do require careful consideration, and no one can make them for you. Still not sure if you should give up on sweets though? Don’t! We’ll do it together… next month!