New Photography Success Tips | 4 Tips To Make Sure Your Photography Business Isn’t A Bust!
New Photography Success Tips | If you’ve been dabbling in photography for some time now, you probably already wondered what it would feel like to quit your day job, launch a photography business and never look back. It’s almost like a modern fairy tale – you get to do what you love doing full time and actually earn money doing it. Many photographers take that leap of faith, only to realize that starting a photography business is not necessarily as magical as they imagined it to be. At the end of the day, as passionate as you might be about photography, being a photographer is still a job.
However, just because starting a business isn’t a walk in the park, it doesn’t mean it’s impossible. After all, if it were easy, everyone would be doing it. In other words, we’re not here to tell you it’s going to be easy – but we are telling you it’s going to be worth it. And to make your transition from a hobbyist into a full time photography business owner, we put together some of the simplest, yes incredibly effective tricks you can start using today, regardless of your budget. So, let’s dive right in!
Write A Plan | New Photography Success Tips
While hobbyists can wing it and make decisions on the go, they have one thing you won’t have for too long – a day job to fall back to if the side gig doesn’t bring in enough money. So, in order to avoid a ton of headache down the road, take some time to write down a real business plan. This will help you navigate the tumultuous waters of the startup phase and avoid the common pitfalls photographers face on a regular basis. Remember, the more detailed you are at this stage, the easier your job will be down the road, so define everything from the finances (How will you cover the expenses until you break even? How will you pay for the equipment) to your ideal client.
Know Who Your Ideal Client Is | New Photography Success Tips
When starting out, many photographers try to appeal to as many different demographics as possible, which tends to backfire and do more damage than good. Think about it, there are many photographers out there fighting for the same potential clients, and you need to figure out how to stand out from the crowd. How are you supposed to stand out if you’re not clear on whose attention you’re trying to grab? If you don’t define your ideal client, not only will you not be able to set up a business that not only survives, but thrives, but you’ll also have a better idea how to market your products and services.
Roll up your sleeves and define your ideal client in terms of age, location, gender, finances, industry, and even marital status. All these details will allow you to create content, marketing materials, and even service packages that will instantly appeal to your potential clients and help you out from the sea of other photographers. Once you’re done defining your ideal client, you can move on to the next stage.
Invest In Quality Equipment | New Photography Success Tips
By defining your ideal client, you’ll pretty much define your area of expertise at the same time, and with that comes your next task – getting the right equipment. Bear in mind that the equipment you get will depend on your niche, so do your research, since you wouldn’t get the same equipment if you were running a high-school senior photography business as you would if you were running a wedding photography business. There’s no getting around the fact that the equipment can make or break your work – after all, talent alone can get you only so far.
Make sure you work a camera body, a few lenses, and even lightning equipment into your budget. However, don’t forget about the backup equipment – even brand new equipment fails, and the last thing you want to happen is to have your main (and only) camera die down on you in a middle of a shoot. Many photographers rush through this step and spend all of their money on their main equipment and hoping for the best. You will also need to invest in a powerful computer and editing software, so you don’t want to waste too much time editing the photos.
Market Or Die | New Photography Success Tips
Photography is one of the referral-driven industries – everyone will be more likely to trust a recommendation from someone they know than from a random ad in a magazine, so think of ways you can get your existing clients to send new business your way. One of the most effective ways to get them talking about you and your business is to offer a small incentive. This can be anything that has high perceived value, but doesn’t cost you too much, such as a few free prints or a small discount on the total amount.
Speaking of word of mouth marketing, many photographers fail to understand that they can get more business not only through their clients, but other business owners as well. Consider setting up a referral network with other business owners in your niche targeting the same audience, but offering non-competing services. This way, you can send your clients their way, and they’ll return the favor.