New Startup Branding Ideas | 6 Ways To Build A Big Brand For Your Small Business Without Spending A Fortune
New Startup Branding Ideas | Branding is one of the most important aspects of any business, big or small, local or international. Sure, you’ve got outstanding products and a solid business plan; you’ve got the passion and the drive to succeed. However, building a brand for your small business is vitally important for sustained growth, particularly if you are just starting out. At the end of the day, an effective brand strategy gives you a major edge in increasingly competitive markets.
It’s one thing to have your logo designed and to print your first set of business cards. But actively building a business brand? That’s something completely different. Your brand lives in everyday interactions with your clients, the images you share, the messages you put up on your website, the content of your marketing materials, as well as in your posts on social networks. But what can you do to take advantage of these experiences and grow the appeal of your brand – without breaking the bank? Here are our favorite tips that can help.
Start By Defining Your Brand | New Startup Branding Ideas
In today’s competitive industry, you don’t want to be a “jack of all trades, master of none.” While it may be tempting to provide a wide menu of products and services, it’s essential to keep your efforts focused. Defining your brand is like a journey of business self-discovery. It can be hard, time-consuming and feel overwhelming at times. It requires, at the very least, that you review the product or service your business offers, determine the space in the market it holds and research the emotive and rational needs and concerns of your clients.
Target Whom You Want To Serve | New Startup Branding Ideas
Your existing clients may skew toward certain demographic or socioeconomic group; they might share a similar problem, interest or need. Your brand has to appeal to and connect with these people. They’re your target audience, the clients you specifically aim to serve, so do your research – learn the needs, habits and desires of your current and potential clients. And don’t rely on what you think they think. Know what they think.
Provide Great Products And Services | New Startup Branding Ideas
Even the most outgoing and charming small business owner is never going to bring clients back, unless the product or service they provide meets and exceeds expectations. Some businesses stop focusing on building great products and services when they become successful, which can be a grave mistake. Even a strong brand will suffer when it creates average or below average products or services. Don’t lose sight of your product – keep refining it, testing new offerings, and making sure you always put product first, never the money it brings in.
Aim To Build Long-Term Relationships With Your Clients | New Startup Branding Ideas
Don’t dress up your offering and raise expectations that only lead to broken promises; instead, create trust with honest branding — be clear who you are and be true to the values that drive you and your business each day. Although this is common sense, you’d be amazed how many small business owners ruin relationships with their existing clients by failing to keep their promises. Happy clients who feel good about your business are your best source of referrals.
Speak To Your Clients With A Consistent Tone Of Voice | New Startup Branding Ideas
What you say is important, but don’t forget the way you say it. Your brand’s voice is the language and personality you and your employees will use to deliver your branding message and reach your clients. In terms of messaging, reuse key phrases that are your unique selling points, whether they’re used in your printed marketing materials or on the web. Put your slogan or tagline on everything — it’s your brand promise boiled down to a catchy, memorable phrase after all. It will help reinforce the business’ character and clarify its offering so your potential clients are aware exactly what to expect from the product or service.
Keep Your Visual Identity Professional And Consistent | New Startup Branding Ideas
Design templates and clearly define brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout – from business cards and logo to your printed marketing materials and brick-and-mortar signage, all of your communications and materials should look, feel and sound like they come from the same source.