Online Branding Advice | The Hottest Tips To Get Your Photography Brand Noticed This Summer!
Online Branding Advice | Most business owners mistakenly believe that branding is something reserved exclusively for international multi-million companies, especially when just starting out, and photographers are no exception. However, building a solid brand is vitally important if you’re taking your photography business seriously! It’s one aspect of your business that will not only help you differentiate yourself from all the competitors, but also appeal to your target audience and grow client base!
So, how do you go about branding your photography business to get the most out of your efforts? If you think that branding comes down to getting a cheap logo template, typing in the name of your business and slapping it on your photos, you’re up for a rude awakening. Even though there’s so much more work to do when it comes to building a solid brand, there is good news: it doesn’t have to be as complicated, exhausting, or expensive as some branding agencies would have you believe. In fact, there are many things you can do without losing your mind or blowing your entire budget, and to help you get started, we put together a short list of the most effective tricks you can start using today!
Know Thy Brand | Online Branding Advice
Branding isn’t something you can improvise as go. In order to build a memorable, appealing brand, you need to do your homework first, otherwise you risk looking unfocused and inauthentic. Discovering your brand is quite a lot like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.
All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo and the tone of voice you use on social media. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency. Define your style in terms of brand color scheme, fonts, brand-oriented words, and even style of graphics and stick with them to tie together your online and print materials together and turn your brand into a memorable visual experience.
The Issue With Templates | Online Branding Advice
There are plenty of places where you can get cheap (and we really do mean cheap) templates for everything from logos to websites. However, these templates can do more damage than most business owners think. While you may think you’re saving money and being clever about branding your business for less than $100, majority, if not all of these templates have all the signs of amateur design. Even if you do stumble upon a template that’s decent, chances are it’s already being used by other photographers, some even in your area.
Let’s face it, photography is one of the most popular professions and hobbies right now, and the competition is fierce! And we don’t mean in a good way. There are almost a million photography websites out there, so how will you stand out if your website looks just like many other photography websites? Branding is all about differentiating yourself from your competitors, so you’ll want to stay away from templates, no matter how tempting or good it may sound!
Create A Voice For Your Business | Online Branding Advice
Building a solid brand online isn’t just about making sure your online presence matches your print materials and the overall visual identity – the content matters as well. This is exactly what many photographers get wrong even after they realize the importance of their online presence. The voice you use to engage your potential and existing clients online matters just as much as your message, whether you’re writing an email, blog post, or service description, composing a tweet, or sending out a newsletter. We’re talking about the language and the tone you use, and contrary to what you may think, consistency is absolutely critical here as well.
Yet, you’d be amazed just how many photographers out there use laid back tone of voice on social media, believing it’s more appropriate, and overly formal tone of voice on their websites to sound more reliable, experienced, and established. This is a really bad idea, as it will only confuse your potential clients and make you sound inauthentic. Besides, if your lighthearted and relaxed tone of voice grabs the attention of your potential clients on social media, a formal tone of voice on your website will only turn them off!
Leave Some Space For Growth | Online Branding Advice
While being unique and true to yourself is important, so is making sure your efforts are actually working! Keep an eye on your target audience and their reactions to your brand and track the effectiveness of your efforts. The moment you notice something off, whether your potential clients not reacting to a certain aspect of your brand, or a certain tactic not giving the results you were hoping for, look for ways to tweak it and make it work for you. Just like your business, your brand will also change and grow over time, so don’t be too rigid when it comes to tweaks.